How to improve your company's sales presentations in 3 steps
Posted: Mon Feb 17, 2025 9:00 am
Companies often find themselves in need of creating sales presentations as supporting documentation for their salespeople. But do we really know how to do them? What happens when they are not done well? A presentation can be a great ally when it comes to closing a sale at a meeting or presentation in front of several potential clients .
The problem is that salespeople often have to deal with sales presentations or product catalogues sent to them by the marketing department that are completely unsuitable for the needs of the interview, which can completely ruin a meeting.
That's why we want to give you some tips that you can take into account when improving your company's commercial presentations.
Take care of the design and writing
The audience is already familiar with the templates that come pre-set in the kazakhstan phone number list usual presentation design programs. It is better to use a customized template that is appropriate to the topic we are dealing with and in accordance with the company to which we are making the presentation.
Try to choose simple backgrounds and a font style that is easy to read , it is also important to maintain visual consistency throughout the entire presentation.
Of course, we must not forget the writing of the texts. If you find it difficult, you don't have time or there is no one in your company who can do it well enough, don't hesitate and hire a professional. It is the only way to ensure that your messages are clear, direct and effective and that you feel confident in front of your potential client.
Optimize time
In business presentations, time is money and it is better to be brief . You have to make the most of each slide.
Try to focus on what is important and what your customer wants to hear: the advantages your product can offer them and how you can help them improve their business through your products or services.
It is important to know what our client's needs are and to convey to them the possibility of improving their business through our company. Imagine that you sell shoes. If the sole is made of rubber, that is not important in itself, what is important is that they have thermal insulation and cushioning.
Throughout the meeting you should make your client visualize themselves with the product or service , especially in the future. Everything they have achieved thanks to your collaboration and the great added value it represents for their company. To do this, use communication material, presentations, catalogues, images...
Decision making
Another crucial issue, especially in B2B markets , is knowing very well who the people involved in the purchasing process are and what motivation each one has . For example, in a company of a certain size, it is normal for the decision on certain products to be made by the technical area, which is the one that uses them, and the purchasing area is the one that decides the price.
People tend to think that purchasing only wants to lower prices, when in fact their goal is to reduce suppliers. It is important that you take this into account and use it to your advantage.
The problem is that salespeople often have to deal with sales presentations or product catalogues sent to them by the marketing department that are completely unsuitable for the needs of the interview, which can completely ruin a meeting.
That's why we want to give you some tips that you can take into account when improving your company's commercial presentations.
Take care of the design and writing
The audience is already familiar with the templates that come pre-set in the kazakhstan phone number list usual presentation design programs. It is better to use a customized template that is appropriate to the topic we are dealing with and in accordance with the company to which we are making the presentation.
Try to choose simple backgrounds and a font style that is easy to read , it is also important to maintain visual consistency throughout the entire presentation.
Of course, we must not forget the writing of the texts. If you find it difficult, you don't have time or there is no one in your company who can do it well enough, don't hesitate and hire a professional. It is the only way to ensure that your messages are clear, direct and effective and that you feel confident in front of your potential client.
Optimize time
In business presentations, time is money and it is better to be brief . You have to make the most of each slide.
Try to focus on what is important and what your customer wants to hear: the advantages your product can offer them and how you can help them improve their business through your products or services.
It is important to know what our client's needs are and to convey to them the possibility of improving their business through our company. Imagine that you sell shoes. If the sole is made of rubber, that is not important in itself, what is important is that they have thermal insulation and cushioning.
Throughout the meeting you should make your client visualize themselves with the product or service , especially in the future. Everything they have achieved thanks to your collaboration and the great added value it represents for their company. To do this, use communication material, presentations, catalogues, images...
Decision making
Another crucial issue, especially in B2B markets , is knowing very well who the people involved in the purchasing process are and what motivation each one has . For example, in a company of a certain size, it is normal for the decision on certain products to be made by the technical area, which is the one that uses them, and the purchasing area is the one that decides the price.
People tend to think that purchasing only wants to lower prices, when in fact their goal is to reduce suppliers. It is important that you take this into account and use it to your advantage.