A lot of music for little money – the girls from H1

[suchona.kani.z]

Specific tips from Copycamp 2019 through Veronika's eyes:

Lucie Hrdinová and Martina Tomková from the H1 agency have put together a few tips on how to achieve big changes in texts at low cost. Using details. An experienced online specialist should have them in their little finger, but when we are pressed for time, we sometimes forget about them. Let's remind ourselves of a few of them:

on ordinary anchor texts they showed how every “click HERE” changed to, for example, “I want to choose a car” moves the website up in organic search. In short, a big shift in just a few seconds of work, sometimes by dozens of places in organic search results.
presented specific case studies on the use of “newsjacking”. Current overseas chinese in canada data topics humorously involved in marketing. A well-used event that moves society can increase attendance by hundreds of percent. A political case, expensive butter or a tiger escaped from the zoo. Actually, we all know this, but who among us has eyes on the stopwatch every day and is looking?
Tip: Play around with anchor texts and start looking at newspaper headlines as marketing opportunities.

Look for a story behind everything – René Nekuda
René Nekuda is the king of the Czech story sky. He sees a story everywhere. Completely. In art, politics, religion, sports and education. Memories of a long-ago vacation are stored in our memory in the form of micro-stories, flashes of events or feelings. A few seconds that naturally stick with us. Narrative psychology also explains why it works so well. It says that every person naturally perceives their life as a story.

Tip: Next time, instead of just stating facts, try cleverly incorporating information into the story.