Tips for surviving the Facebook algorithm
Posted: Mon Feb 17, 2025 8:35 am
2018 marks a turning point in content consumption on Facebook. The platform has decided that posts made by pages (companies) have even less visibility compared to those of the users themselves, which greatly reduces the chances of reaching their followers .
It should be remembered that Facebook, like other social networks , is based primarily on a flow of content that arises from the algorithmic selection of all the possibilities generated by friends, pages or groups. The different adjustments to this algorithm determine whether some sources have a greater capacity than others to reach the audience they initially have.
Given this new scenario, have you thought about how you can change your content finland phone number list marketing strategy for this change in Facebook's algorithm? Here are our recommendations :
Get your followers to prioritize your posts
How to do content marketing on Facebook after the algorithm change
Each user can decide whether they want what a page publishes to be treated as normal or whether they want it to have greater visibility because they find it interesting. If they do the latter, they are more likely to see what your page publishes, and for this reason it is advisable to make some instructional piece to teach them how to do it . Several media have opted for this, such as La Nueva España .
It is also appropriate to promote this explanatory piece in a paid way so that it reaches as many followers of the page as possible . If it can be a video or an image, even better, since it will ensure greater native consumption and greater ease in carrying out the action. The friction of the click will mean that part of the potential public will not find out how to do it because they will not click on the link.
It is also important to keep in mind that most of the traffic Facebook generates is mobile , so a native presentation ensures greater efficiency when it comes to the user being able to do what we ask them to do. With a phone, it is always more complicated to leave the platform to check content and then return.
It should be remembered that Facebook, like other social networks , is based primarily on a flow of content that arises from the algorithmic selection of all the possibilities generated by friends, pages or groups. The different adjustments to this algorithm determine whether some sources have a greater capacity than others to reach the audience they initially have.
Given this new scenario, have you thought about how you can change your content finland phone number list marketing strategy for this change in Facebook's algorithm? Here are our recommendations :
Get your followers to prioritize your posts
How to do content marketing on Facebook after the algorithm change
Each user can decide whether they want what a page publishes to be treated as normal or whether they want it to have greater visibility because they find it interesting. If they do the latter, they are more likely to see what your page publishes, and for this reason it is advisable to make some instructional piece to teach them how to do it . Several media have opted for this, such as La Nueva España .
It is also appropriate to promote this explanatory piece in a paid way so that it reaches as many followers of the page as possible . If it can be a video or an image, even better, since it will ensure greater native consumption and greater ease in carrying out the action. The friction of the click will mean that part of the potential public will not find out how to do it because they will not click on the link.
It is also important to keep in mind that most of the traffic Facebook generates is mobile , so a native presentation ensures greater efficiency when it comes to the user being able to do what we ask them to do. With a phone, it is always more complicated to leave the platform to check content and then return.