Experiences take precedence over possessions

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Generation Z stands out for its focus on enjoying meaningful experiences over the accumulation of material possessions. Unlike previous generations, who may have been more focused on acquiring tangible goods as status symbols, Generation Z seeks to experience memorable and enriching moments.

This fact is closely related to the fact that it is a generation that has grown up amid various economic crises, as well as the health crisis experienced in 2020, facts that lead them to choose to argentina mobile database invest in experiences that provide them with happiness, excitement and immediate gratification.

Informed researchers . Before making a purchase, Gen Z tends to do extensive research. They compare prices, read reviews, and look for recommendations… Raised in a digital world, they have access to a wide range of online resources that they use to make decisions. This easy access to information makes it difficult to convince them to make a purchase, trust a company, present them with information… Naivety is not a word that is associated with them.

Preference for personalization . They appreciate personalized products and services that fit their individual needs. In today’s era, data enables a greater ability to tailor offerings to their individual needs and preferences. They seek to feel unique and valued as customers, and personalization delivers on this expectation. Brands that can offer personalized experiences are more likely to attract and retain this generation.

This can manifest itself in a variety of ways, from tailored products or personalized content (product recommendations based on past purchases or stated interests), to unique experiences through targeted marketing campaigns, personalized events, or customer service that prioritizes individualized treatment.