Marketing to Generation Z: 5 facts to keep in mind
Posted: Mon Feb 17, 2025 8:08 am
If you have a company, of any kind, you should know the importance of knowing the characteristics that make up your buyer persona , as well as their consumption habits. Identifying your potential consumer is a key aspect to correctly direct the strategy , whether online or offline. Until now, the millennial generation was the most coveted by companies. However, the panorama is undergoing a great change and there is more and more talk about marketing for generation Z.
In case you didn't know, over the next few algeria mobile database years all new adults will be members of Generation Z. That is, all those born (approximately) between 1997 and 2012 will become your new customers. In order to consider them as potential consumers, the first step will be to get to know them. So, I ask you this question: do you know what the post- millennial consumer is like ?
What is Generation Z?
It is difficult to pinpoint the exact moment when this generation began. Several experts agree that it began in the late 1990s and lasted until 2010-2015 . However, regardless of the discrepancies, what can be said with certainty is that the tastes and interests of the Z's differ considerably from those of previous generations.
This population group is poised to be the most racially and ethnically diverse generation yet. They are highly connected and socially aware , and as the first generation of digital natives, advertising has always been present in their lives, making it much easier to ignore.
That’s what makes the Gen Z buyer so hard to define. After all, how do we target advertising to a marketing-intolerant generation? What are their spending habits and values? Now grab a pen and paper, because… let’s get started!
In case you didn't know, over the next few algeria mobile database years all new adults will be members of Generation Z. That is, all those born (approximately) between 1997 and 2012 will become your new customers. In order to consider them as potential consumers, the first step will be to get to know them. So, I ask you this question: do you know what the post- millennial consumer is like ?
What is Generation Z?
It is difficult to pinpoint the exact moment when this generation began. Several experts agree that it began in the late 1990s and lasted until 2010-2015 . However, regardless of the discrepancies, what can be said with certainty is that the tastes and interests of the Z's differ considerably from those of previous generations.
This population group is poised to be the most racially and ethnically diverse generation yet. They are highly connected and socially aware , and as the first generation of digital natives, advertising has always been present in their lives, making it much easier to ignore.
That’s what makes the Gen Z buyer so hard to define. After all, how do we target advertising to a marketing-intolerant generation? What are their spending habits and values? Now grab a pen and paper, because… let’s get started!