The range of event possibilities is as wide
Posted: Mon Feb 17, 2025 7:17 am
The weekly programme of children's activities , aimed at offering entertainment options for the little ones, is one of the most successful initiatives in shopping centres today. This type of event complements the operators' offer by targeting the whole family.
In coordination with companies operating in the retail space, thematic workshops can be organised related to the brand itself or to mark an important event. Attendance at the workshop can be associated with other types of actions such as participation in raffles.
Musical performances by local or national albania mobile database artists are also an excellent way to attract visitors to these venues.
Bannister Global has organised an event for the El Paseo shopping centre this April under the slogan ' Wanted: bag lifters ', with an associated prize of 1,000 euros. The originality, freshness and execution of the idea have turned this event into a success story that can be used as inspiration for other commercial formats.
3. Influencers
In a hyper-connected world where the majority of the population has one or more social media profiles, influencer marketing plays an indispensable role in attracting visitors to shopping centres.
Strategies with influencers provide positive results if properly executed. Content creators have become digital prescribers with a great influence on the purchasing decisions of their audience. The association of shopping centres with influencers to promote services, new initiatives, raffles, promotions, visibility for their operators, new openings, etc., provides good results in terms of traffic.
The success of this type of collaboration lies both in the suitability of the influencer's content (aesthetics, values, audience, etc.) with the center's public and with the specific objective being pursued, as well as in allowing the content creator to control the narrative to maintain the authenticity and credibility of the communication on their networks.
In coordination with companies operating in the retail space, thematic workshops can be organised related to the brand itself or to mark an important event. Attendance at the workshop can be associated with other types of actions such as participation in raffles.
Musical performances by local or national albania mobile database artists are also an excellent way to attract visitors to these venues.
Bannister Global has organised an event for the El Paseo shopping centre this April under the slogan ' Wanted: bag lifters ', with an associated prize of 1,000 euros. The originality, freshness and execution of the idea have turned this event into a success story that can be used as inspiration for other commercial formats.
3. Influencers
In a hyper-connected world where the majority of the population has one or more social media profiles, influencer marketing plays an indispensable role in attracting visitors to shopping centres.
Strategies with influencers provide positive results if properly executed. Content creators have become digital prescribers with a great influence on the purchasing decisions of their audience. The association of shopping centres with influencers to promote services, new initiatives, raffles, promotions, visibility for their operators, new openings, etc., provides good results in terms of traffic.
The success of this type of collaboration lies both in the suitability of the influencer's content (aesthetics, values, audience, etc.) with the center's public and with the specific objective being pursued, as well as in allowing the content creator to control the narrative to maintain the authenticity and credibility of the communication on their networks.