E-learning as motivation for salespeople
Posted: Mon Feb 17, 2025 7:10 am
System . The client can plan the distribution of information through videos, images and texts in advance and prepare well for it.
Feedback. Thanks to the tests, ISOVER has an overview of what salespeople are actually telling customers about its products. It can also get interesting feedback on what would be good to add or correct in the information.
No more expensive weekend training sessions, from which salespeople left and had to fight for their attention remotely with competitors. Comprehensive e-learning builds a long-term relationship with them every day. Salespeople can also attend individual lessons during working hours, for example when there are no customers in the store. This means they don't have to spend "extra" time on ISOVER. That counts too!
There is no need to reinvent the wheel to achieve change. Thanks to overseas chinese in usa data market analysis, we found that the greatest weight in the end customer's decision on which brand of insulation to buy is given by a recommendation from a building materials salesperson . So we came up with a way to motivate salespeople to recommend ISOVER products other than through discounts or commissions. We used the experience that everyone likes to sell what they like to talk about. And what do they like to talk about? About what they know well. The better the salesperson gets to know us, the more likely they are to sell our products. For ISOVER, hundreds of salespeople in building materials stores are therefore key partners. Getting their attention means reaching end customers through them , who will come to them to choose insulation material.
And this is where e-learning opens the door to good business relationships. Regular study materials and subsequent tests bring points and results that ISOVER can properly appreciate. The presentation of a certificate and a gift for successfully completing the test is a good reason for sales representatives to stop by the store and be in personal contact with the salespeople. This also strengthens their relationship with the brand and their willingness to offer it to customers.
Feedback. Thanks to the tests, ISOVER has an overview of what salespeople are actually telling customers about its products. It can also get interesting feedback on what would be good to add or correct in the information.
No more expensive weekend training sessions, from which salespeople left and had to fight for their attention remotely with competitors. Comprehensive e-learning builds a long-term relationship with them every day. Salespeople can also attend individual lessons during working hours, for example when there are no customers in the store. This means they don't have to spend "extra" time on ISOVER. That counts too!
There is no need to reinvent the wheel to achieve change. Thanks to overseas chinese in usa data market analysis, we found that the greatest weight in the end customer's decision on which brand of insulation to buy is given by a recommendation from a building materials salesperson . So we came up with a way to motivate salespeople to recommend ISOVER products other than through discounts or commissions. We used the experience that everyone likes to sell what they like to talk about. And what do they like to talk about? About what they know well. The better the salesperson gets to know us, the more likely they are to sell our products. For ISOVER, hundreds of salespeople in building materials stores are therefore key partners. Getting their attention means reaching end customers through them , who will come to them to choose insulation material.
And this is where e-learning opens the door to good business relationships. Regular study materials and subsequent tests bring points and results that ISOVER can properly appreciate. The presentation of a certificate and a gift for successfully completing the test is a good reason for sales representatives to stop by the store and be in personal contact with the salespeople. This also strengthens their relationship with the brand and their willingness to offer it to customers.