The first step of creating a video ad on YouTube
Posted: Mon Feb 17, 2025 4:22 am
How to advertise on YouTube
Here’s a quick rundown of how you can get set up with YouTube advertising, including setting up a YouTube ad campaign and how to create YouTube ads.
1. Create a Google Ads account
If you don’t already have a Google Ads account linked to your brand, start by doing that. Here’s the page to get started.
Google ads account
2. Create a new video france mobile database ad or ad campaign
First, Google ads prompts you to select the type of goal you want to focus on. The options are “Drive video views and traffic to a website” or “Drive video views and engagement with your channel.” The first option directs you to create an in-stream ad. The second directs you to create an in-feed video ad, formerly known as a discovery ad. This is a simplified creation version of the process.
If you want to keep things simple, just select your ideal goal and upload the video you’d like to use for your ad. Google will provide tips on the best run time for your chosen campaign goal. If you choose the first option, it’ll ask you which landing page you’d like to send people to, what you’d like the button label to be, and for an ad headline.
In order to see all of the campaign goals and get more granular with the way you set up your ads, select “Switch to Expert Mode” at the bottom of the page.
While in expert mode, choose your objective. Each goal suggests a specific type of YouTube ad. To go with one of the ad formats that Google ads recommends, simply select the objective you’d like to optimize for. Otherwise, select “Create a campaign without a goal’s guidance.”
The second step of creating an ad on YouTube is selecting an objective
Then, select your campaign type based on the objective you chose. Google also gives you the option to select a campaign sub-type below.
Choose a campaign type when building a YouTube ad
3. Select your target audience
Google has powerful targeting options that span to its YouTube ads. This means you can really hone in on the people you want to connect with. Choose who you target based on:
Demographics: including age, gender, location, household income, job title
Life stage: including homeowners, college students, new parents
Interests: topics and keywords people use to search for the things they’re interested in (Google will use past browsing behavior to find interested viewers)
Remarketing: target people who have already interacted with other videos, have taken a specific action on your website, or who are subscribers on your email list.
Here’s a quick rundown of how you can get set up with YouTube advertising, including setting up a YouTube ad campaign and how to create YouTube ads.
1. Create a Google Ads account
If you don’t already have a Google Ads account linked to your brand, start by doing that. Here’s the page to get started.
Google ads account
2. Create a new video france mobile database ad or ad campaign
First, Google ads prompts you to select the type of goal you want to focus on. The options are “Drive video views and traffic to a website” or “Drive video views and engagement with your channel.” The first option directs you to create an in-stream ad. The second directs you to create an in-feed video ad, formerly known as a discovery ad. This is a simplified creation version of the process.
If you want to keep things simple, just select your ideal goal and upload the video you’d like to use for your ad. Google will provide tips on the best run time for your chosen campaign goal. If you choose the first option, it’ll ask you which landing page you’d like to send people to, what you’d like the button label to be, and for an ad headline.
In order to see all of the campaign goals and get more granular with the way you set up your ads, select “Switch to Expert Mode” at the bottom of the page.
While in expert mode, choose your objective. Each goal suggests a specific type of YouTube ad. To go with one of the ad formats that Google ads recommends, simply select the objective you’d like to optimize for. Otherwise, select “Create a campaign without a goal’s guidance.”
The second step of creating an ad on YouTube is selecting an objective
Then, select your campaign type based on the objective you chose. Google also gives you the option to select a campaign sub-type below.
Choose a campaign type when building a YouTube ad
3. Select your target audience
Google has powerful targeting options that span to its YouTube ads. This means you can really hone in on the people you want to connect with. Choose who you target based on:
Demographics: including age, gender, location, household income, job title
Life stage: including homeowners, college students, new parents
Interests: topics and keywords people use to search for the things they’re interested in (Google will use past browsing behavior to find interested viewers)
Remarketing: target people who have already interacted with other videos, have taken a specific action on your website, or who are subscribers on your email list.