Test to confirm that Audiences is working for you
Posted: Mon Feb 17, 2025 4:15 am
Audiences is a powerful tool, but experimentation can help you make sure it’s working at its full potential.
Analyze your Audiences ad sets to ensure you’re spending enough to get the most out of them. Typically, you’ll want to see about 50 conversion events in seven days to exit the learning phase. If you’re not seeing that, try adjusting your spend.
Once you’ve determined your budget is sufficient, try running experiments to help you more rigorously understand the incrementality of Shopify Audiences. Run an existing ad set that’s working well head-to-head against Shopify Audiences. For instance, try pitting finland mobile database a Shopify Audiences high-intent list against a retargeting list that has not been run through Audiences. Or, run a prospecting Shopify Audiences mid-intent list against a prospecting list without Shopify Audiences.
4. Use your Shopify Credit card to pay for campaigns
Shopify Credit comes with no annual, foreign transaction, or setup fees, plus up to 3% cash back. Link it to your Shopify Audiences campaigns to make your ads dollar stretch even further.
Happy Hippo: Establishing its own presence with Shopify Audiences
Happy Hippo launched in 2006 with a mission to make better, safer, more fun bath products for children. Beginning with a kitchen table production line, the company had since found its way into major stores and craft shows across Canada.
Analyze your Audiences ad sets to ensure you’re spending enough to get the most out of them. Typically, you’ll want to see about 50 conversion events in seven days to exit the learning phase. If you’re not seeing that, try adjusting your spend.
Once you’ve determined your budget is sufficient, try running experiments to help you more rigorously understand the incrementality of Shopify Audiences. Run an existing ad set that’s working well head-to-head against Shopify Audiences. For instance, try pitting finland mobile database a Shopify Audiences high-intent list against a retargeting list that has not been run through Audiences. Or, run a prospecting Shopify Audiences mid-intent list against a prospecting list without Shopify Audiences.
4. Use your Shopify Credit card to pay for campaigns
Shopify Credit comes with no annual, foreign transaction, or setup fees, plus up to 3% cash back. Link it to your Shopify Audiences campaigns to make your ads dollar stretch even further.
Happy Hippo: Establishing its own presence with Shopify Audiences
Happy Hippo launched in 2006 with a mission to make better, safer, more fun bath products for children. Beginning with a kitchen table production line, the company had since found its way into major stores and craft shows across Canada.