Page titles and meta descriptions as a facade
Posted: Mon Dec 23, 2024 4:10 am
Magine you are walking through a shopping street with shops that are unknown to you. How do you choose which one to enter? An attractive facade can make that one shop stand out from all the others. The name on the facade and the appearance of the window display can tempt you not to walk on, but to go inside! You can also look at the Google search results page in this way. I did research on page titles and meta descriptions. In this article I share my findings with you.
The shopping street can be compared to the search guatemala phone number lookup results page of Google. Instead of 10 different shops, we see 10 different search results. The front is equal to the page title and meta description (or: the meta snippets) of the search result: the first thing the visitor sees.
The chance that someone will visit your page is greater by offering the right, attractive information in the so-called meta snippets. Is the product you are looking for mentioned on the front? Then that is the store where you need to be. Does it say 'Come in!' or 'SALE'? Then you will probably be more inclined to take a look.
What do the ideal page titles and meta descriptions look like? How do you convince people to visit your web page? We have done research on this. If you want to know more about the research, read on! Would you rather have more tips right away? Then scroll down to the infographic below.
The research
We have analyzed the top 100 search results of 1000 different Dutch search terms within Google NL. I have investigated which elements of a page title and meta description were used more often by the higher ranking search results.
The rating categories
The snippets were assessed based on a number of fixed categories:
Length : Is the page title/meta description truncated due to length?
Matching : Is the page title/meta description that Google shows the same as the page title/meta description in the source code?
Search term : is the most important search term in the page title/meta description?
Search term placement : Is the most important search term at the beginning of the page title/meta description?
Presence Call to Action (CTA) : is a CTA used?
Presence of Unique Selling Point (USP) : is a USP being used?
Presence of bullet points : Are bullet points used?
By comparing nearly 100,000 search results, we were able to determine which elements from these rating categories are significantly associated with higher positions in Google.
The shopping street can be compared to the search guatemala phone number lookup results page of Google. Instead of 10 different shops, we see 10 different search results. The front is equal to the page title and meta description (or: the meta snippets) of the search result: the first thing the visitor sees.
The chance that someone will visit your page is greater by offering the right, attractive information in the so-called meta snippets. Is the product you are looking for mentioned on the front? Then that is the store where you need to be. Does it say 'Come in!' or 'SALE'? Then you will probably be more inclined to take a look.
What do the ideal page titles and meta descriptions look like? How do you convince people to visit your web page? We have done research on this. If you want to know more about the research, read on! Would you rather have more tips right away? Then scroll down to the infographic below.
The research
We have analyzed the top 100 search results of 1000 different Dutch search terms within Google NL. I have investigated which elements of a page title and meta description were used more often by the higher ranking search results.
The rating categories
The snippets were assessed based on a number of fixed categories:
Length : Is the page title/meta description truncated due to length?
Matching : Is the page title/meta description that Google shows the same as the page title/meta description in the source code?
Search term : is the most important search term in the page title/meta description?
Search term placement : Is the most important search term at the beginning of the page title/meta description?
Presence Call to Action (CTA) : is a CTA used?
Presence of Unique Selling Point (USP) : is a USP being used?
Presence of bullet points : Are bullet points used?
By comparing nearly 100,000 search results, we were able to determine which elements from these rating categories are significantly associated with higher positions in Google.