Audience interaction with content
Posted: Sun Feb 16, 2025 8:47 am
If users scroll to the end of a long article, it can be inferred that they find the content interesting and useful. For example, if readers scroll up to 90% of the length of an article, it indicates high relevance and quality of the content. 2. Retention and loyalty KPIs: Keeping users engaged and encouraging them to return to the content is very important within content marketing . Two important KPIs in this area are: Audience retention rate: This KPI monitors how many users return to the content after the first interaction. A high retention rate suggests that the content is valuable enough for users to return.
For example, if 70% of a website’s visitors greece whatsapp number data return within a month, it indicates that audience interest is being maintained. Number of active subscribers: Counting users who subscribe and remain active on mailing lists or content channels is an indicator of loyalty. For example, if a content marketing newsletter has a 40% open rate and a low unsubscribe rate, it means subscribers value the content they receive. KPIs Source: Wordstream . 3. Advanced interaction KPIs: goes beyond simple consumption, as we are interested in gaining valuable insights into their preferences and behaviors.
For example, if 70% of a website’s visitors greece whatsapp number data return within a month, it indicates that audience interest is being maintained. Number of active subscribers: Counting users who subscribe and remain active on mailing lists or content channels is an indicator of loyalty. For example, if a content marketing newsletter has a 40% open rate and a low unsubscribe rate, it means subscribers value the content they receive. KPIs Source: Wordstream . 3. Advanced interaction KPIs: goes beyond simple consumption, as we are interested in gaining valuable insights into their preferences and behaviors.