Marketing automation is one of the biggest trends in marketing. Why? Because there are so many benefits for brands, marketers, and consumers. However, not everyone knows how and when to use it best. So, here are the statistics to help you understand more about marketing automation.
Adoption of Marketing Automation
Despite the benefits many marketers report, adoption hasn’t reached fantuan database all small businesses yet. So here are the statistics on marketing automation adoption around the world.
1. In 2020, the marketing automation industry was worth $4.5 billion.
2. By 2030, the marketing automation industry will be worth $14.2 billion.
3. 61% of brands are expecting to spend more on marketing technologies in 2023.
4. Three marketing automation vendors account for over 50% of marketing automation revenue. These are HubSpot (33.74%), ActiveCampaign (10.04%), and Adobe (7.5%).
5. In 2021, 76% of companies used automated marketing techniques.
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6. In 2021, 26% of brands that were not using automation were planning to do so.
7. 81% of marketing agencies use automation to deliver services to themselves and their clients.
8. 19% of content marketing teams will use automation.
9. 77% of marketing team leaders use AI to help them with automation for redundant tasks.
10. 42% of sales teams say marketing automation is part of their digital strategy.
11. 69% of marketing campaigns are partially or mostly automated.
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12. 9% of campaigns are fully automated.
13. Price is a critical factor when a decision maker is looking to purchase a marketing automation solution.
14. Ease of use is the second most critical factor decision makers use when it comes to marketing automation solutions.
15. AI and marketing automation are increasingly being integrated into software development lifecycles to improve paid advertising and email personalization, as reported by 32% of companies in 2022.
Use of marketing automation around the world
Marketing automation usage can tell us a lot about how and who is using the software to help improve processes, generate leads, and make sales. Here are the marketing automation usage statistics you need to know.
16. Marketing is the largest business function that uses automation technologies in its daily activities.