Ratings & Reviews Snapshot: Shoes
Posted: Sun Feb 16, 2025 4:19 am
What Makes a Great Footwear Review?
Review volume is important, but so is review quality. Let’s take a look at what makes a great review for a product in the footwear category, courtesy of Crocs.
When people are shopping for shoes, they are looking for very specific, in-depth information that only reviews from other customers can provide in a credible and authentic way. For canada phone number list example, shoe shoppers want to know:
Is this shoe comfortable?
Where, and for what activities, can I wear this shoe?
Is the fit of this shoe in line with other shoes from this brand?
What are the real pros and cons of this shoe, regardless of what the brand claims?
Is this review from someone like me? (e.g. Do we have the same personal style? Do we like the same kind of shoes?)
These are the kind of questions that can only be answered by a detailed review from another verified customer. Review elements like star rating and review count pique a shopper’s interest, getting them to click through to the product page. But it’s the quality of a review that gets them to actually add that shoe to their cart. In this way, review quality and quantity work together, nudging shoppers down the funnel.
Review volume is important, but so is review quality. Let’s take a look at what makes a great review for a product in the footwear category, courtesy of Crocs.
When people are shopping for shoes, they are looking for very specific, in-depth information that only reviews from other customers can provide in a credible and authentic way. For canada phone number list example, shoe shoppers want to know:
Is this shoe comfortable?
Where, and for what activities, can I wear this shoe?
Is the fit of this shoe in line with other shoes from this brand?
What are the real pros and cons of this shoe, regardless of what the brand claims?
Is this review from someone like me? (e.g. Do we have the same personal style? Do we like the same kind of shoes?)
These are the kind of questions that can only be answered by a detailed review from another verified customer. Review elements like star rating and review count pique a shopper’s interest, getting them to click through to the product page. But it’s the quality of a review that gets them to actually add that shoe to their cart. In this way, review quality and quantity work together, nudging shoppers down the funnel.