Email Validation: What It Is and How It Helps Your Email Marketing
Posted: Sun Feb 16, 2025 4:10 am
No one sends an email and expects it to go to the spam folder. This is especially true if you’re an email marketer. Email validation is the process of keeping your email lists intact so that they don’t land in spam. You can have the best marketing emails in the world, but without a healthy email list, you can’t know how well they’ll perform. This article will explore what email validation entails and how you can use it to help your email marketing .
Email validation is an essential tool for email marketing
If you use email for marketing, newsletters , or even transactional purposes, you should have a knowledge base of email validation.
What is email validation? It is a process of checking the accuracy and quality of contacts in an email database. Furthermore, it is a cornerstone of your email success.
When marketers start sending out marketing emails, it’s not uncommon to have a “throw it against the wall and see what sticks” mentality. It’s tempting to think that more email advertising database addresses on a list means more people reading your emails. But that’s not the case. More contacts doesn’t mean better results. A list with bad data on it is counterproductive and even destructive.
Most people’s first experience with email validation involves bulk email validation. They take their entire list, upload it to the platform, and let the validator check the addresses. Inevitably, there will be some addresses that are no longer valid. You’re trying to find these emails because removing them is vital to your forwarding.
So how quickly do email lists start to shrink?
The severity and speed at which email lists go stale fluctuates from year to year. Email list validity was 0.45% better in 2022 than the year before. That means one in five or even one in four email addresses goes bad within a year. That’s a lot of stale and damaging data.
So, how quickly do email lists start to decline?(Caption: Nearly a quarter of your email database deteriorates every year.)
Email validation helps you reach people
This is the most basic form of email validation: it allows you to reach your audience. Skipping email validation means you’re not connecting with the people who have expressed an interest in being on your list. It’s worth noting: permission is so fundamental to email marketing . Always use double opt-in to make sure that every person on your email list wants to be there. Now that you have permission, make sure those subscribers get what they signed up for. If they don’t hear from you, they’ll probably assume something new is up on your end.
Email validation is an essential tool for email marketing
If you use email for marketing, newsletters , or even transactional purposes, you should have a knowledge base of email validation.
What is email validation? It is a process of checking the accuracy and quality of contacts in an email database. Furthermore, it is a cornerstone of your email success.
When marketers start sending out marketing emails, it’s not uncommon to have a “throw it against the wall and see what sticks” mentality. It’s tempting to think that more email advertising database addresses on a list means more people reading your emails. But that’s not the case. More contacts doesn’t mean better results. A list with bad data on it is counterproductive and even destructive.
Most people’s first experience with email validation involves bulk email validation. They take their entire list, upload it to the platform, and let the validator check the addresses. Inevitably, there will be some addresses that are no longer valid. You’re trying to find these emails because removing them is vital to your forwarding.
So how quickly do email lists start to shrink?
The severity and speed at which email lists go stale fluctuates from year to year. Email list validity was 0.45% better in 2022 than the year before. That means one in five or even one in four email addresses goes bad within a year. That’s a lot of stale and damaging data.
So, how quickly do email lists start to decline?(Caption: Nearly a quarter of your email database deteriorates every year.)
Email validation helps you reach people
This is the most basic form of email validation: it allows you to reach your audience. Skipping email validation means you’re not connecting with the people who have expressed an interest in being on your list. It’s worth noting: permission is so fundamental to email marketing . Always use double opt-in to make sure that every person on your email list wants to be there. Now that you have permission, make sure those subscribers get what they signed up for. If they don’t hear from you, they’ll probably assume something new is up on your end.