At this stage the potential customer
Posted: Sun Feb 16, 2025 4:05 am
Even if you sell a service that can be provided remotely, or a product that can be conveniently shipped throughout Italy, the potential customer will always try to relate (with equal quality) with the supplier closest to him.
Does not yet know who has the best skills or the best quality, the first paytm data contact is based only on impressions, which can create a sense of comfort or discomfort. In this challenge of impressions the best chances are of the geographically closest company... so the closest one wins. Same thing if you are a professional, an architect, an engineer, a lawyer.
The one who is closest always wins. Distance triggers some mechanisms in the user's mind that label you even before you present your service/product as an unreliable company " ...it's too many kilometers away from me" . Hence the numerous doubts that prevent you from acquiring a potential customer. Among the most common.
Does not yet know who has the best skills or the best quality, the first paytm data contact is based only on impressions, which can create a sense of comfort or discomfort. In this challenge of impressions the best chances are of the geographically closest company... so the closest one wins. Same thing if you are a professional, an architect, an engineer, a lawyer.
The one who is closest always wins. Distance triggers some mechanisms in the user's mind that label you even before you present your service/product as an unreliable company " ...it's too many kilometers away from me" . Hence the numerous doubts that prevent you from acquiring a potential customer. Among the most common.