What to Include in a Customer Loyalty Program Email
Posted: Sun Feb 16, 2025 3:59 am
A customer loyalty program email should be engaging, personalized, and focused on providing value to the recipients. Here are a few key things to include in your loyalty program emails:
Gratitude and appreciation: Express your gratitude for the customer’s loyalty and support. Let them know you value their business.
Your company’s branding: Your customer loyalty emails—and loyalty dashboard—should be visually appealing using your company’s brand colors, fonts, and designs. Friendbuy’s loyalty program software, for example, offers extensive customization capabilities to match your brand identity.
A reminder to refer friends: Running referral programs alongside your customer loyalty programs helps you acquire new customers while rewarding existing loyal customers for their advocacy.
A strong call to action: Clearly state what action you want the recipient to take, such as “Shop Now,” “Redeem Your Reward,” or “Upgrade Your Membership.”
3 Successful Loyalty Program Emails
To see these best practices in action, let’s take belgium phone number list a look at these loyalty program email examples from a few of our customers.
Saalt
saalt loyalty program email (1)
Saalt’s welcome email begins with a warm: “Welcome! Cyber hugs from Saalt.” The email itself jumps straight into who they are and what Saalt stands for.
MZ Wallace New York
mz wallace post purchase loyalty email (1)
MZ Wallace’s loyalty email is simple yet effective. Instead of telling the customer everything they need to know, the brand entices them to find out how many points they’ve earned by clicking “SHOP NOW”.
Annmarie
annmarie loyalty program email (1)
Annmarie welcomes customers with a generous 500 points: a $5 reward. They also suggest products for the customer to spend it on.
Email Templates for Different Loyalty Program Types
Once you have your rewards program in place, it’s time to set up your automated emails. To get you started, here are a few tried-and-true loyalty program email templates that you can copy into your workflow.
Gratitude and appreciation: Express your gratitude for the customer’s loyalty and support. Let them know you value their business.
Your company’s branding: Your customer loyalty emails—and loyalty dashboard—should be visually appealing using your company’s brand colors, fonts, and designs. Friendbuy’s loyalty program software, for example, offers extensive customization capabilities to match your brand identity.
A reminder to refer friends: Running referral programs alongside your customer loyalty programs helps you acquire new customers while rewarding existing loyal customers for their advocacy.
A strong call to action: Clearly state what action you want the recipient to take, such as “Shop Now,” “Redeem Your Reward,” or “Upgrade Your Membership.”
3 Successful Loyalty Program Emails
To see these best practices in action, let’s take belgium phone number list a look at these loyalty program email examples from a few of our customers.
Saalt
saalt loyalty program email (1)
Saalt’s welcome email begins with a warm: “Welcome! Cyber hugs from Saalt.” The email itself jumps straight into who they are and what Saalt stands for.
MZ Wallace New York
mz wallace post purchase loyalty email (1)
MZ Wallace’s loyalty email is simple yet effective. Instead of telling the customer everything they need to know, the brand entices them to find out how many points they’ve earned by clicking “SHOP NOW”.
Annmarie
annmarie loyalty program email (1)
Annmarie welcomes customers with a generous 500 points: a $5 reward. They also suggest products for the customer to spend it on.
Email Templates for Different Loyalty Program Types
Once you have your rewards program in place, it’s time to set up your automated emails. To get you started, here are a few tried-and-true loyalty program email templates that you can copy into your workflow.