How Digital Marketing Can Help a Craft Brewery
Posted: Thu Feb 13, 2025 10:19 am
The craft beer market has grown a lot in recent years and, to win customers, micro and small breweries are investing in digital marketing . Stay up to date with this scenario and follow some strategies to work with your audience in the digital environment.
The craft beer scene in Brazil It's a fact: the craft beer market is gaining more and more space in Brazil. They are everywhere, at the most diverse cambodia phone number list events and on shelves. Beer is part of Brazilian culture and for some years now consumers have been changing their habits, often stopping drinking in large quantities to invest in beer quality. In other words, we are drinking less, but drinking better, which benefits small and micro-breweries in Brazil.
Many people who didn't know anything about beer are becoming specialists, forming a more demanding audience interested in tasting products. In fact, many of these beer lovers end up investing in their own production.
But for beer production to become a good business, it is necessary to go beyond the taste and quality of the products. It is necessary to work on the brand and invest in strategic marketing. Let's talk a little about these two subjects below.
Working on the brand In addition to many tests to arrive at product formulas, launching a brewery involves a lot of branding work. It is necessary to create a brand that speaks to your audience and a visual identity that represents your concept well. This involves everything from the logo creation stage to the packaging, including the development of relevant content that attracts the attention of an increasingly demanding audience.
In addition to praising the product and displaying attractive images, you can, for example, bring news about the beer market, interesting facts about the brand, its history, among other topics.
You need to speak the consumer's language, bringing them information and images that convey your brand's positioning. But how do you get this content to your audience? That's where the next step begins: marketing strategies. Digital marketing strategies
There are thousands of possibilities for creating a marketing plan, but in this article we will focus on digital strategies, as this universe is quite vast and is currently the most representative medium.
As already mentioned, content production is an extremely important point to strengthen the brand, first creating a relationship with the customer and resulting in sales, if the process is done efficiently.
We have selected some marketing tools available in the digital environment that can help transform your brewery into a great business!
Social media
In Brazil, the most widely used social networks for advertising products are Instagram, Facebook and YouTube. It is worth investing in both interesting content and in boosting publications , even if it does not involve a large amount of money at first. It is possible to generate great results with small investments by making effective strategic planning.
In addition to publications showing the product, you can create interactive posts, promote promotions, take advantage of special dates and much more. The possibilities are endless!
Messaging apps In addition to social media, messaging apps such as WhatsApp, Telegram and Messenger have been widely used to promote products in the digital environment. This is a way to take a more personal approach, but a series of precautions must be taken to ensure that the brand is not associated with a negative image.
The craft beer scene in Brazil It's a fact: the craft beer market is gaining more and more space in Brazil. They are everywhere, at the most diverse cambodia phone number list events and on shelves. Beer is part of Brazilian culture and for some years now consumers have been changing their habits, often stopping drinking in large quantities to invest in beer quality. In other words, we are drinking less, but drinking better, which benefits small and micro-breweries in Brazil.
Many people who didn't know anything about beer are becoming specialists, forming a more demanding audience interested in tasting products. In fact, many of these beer lovers end up investing in their own production.
But for beer production to become a good business, it is necessary to go beyond the taste and quality of the products. It is necessary to work on the brand and invest in strategic marketing. Let's talk a little about these two subjects below.
Working on the brand In addition to many tests to arrive at product formulas, launching a brewery involves a lot of branding work. It is necessary to create a brand that speaks to your audience and a visual identity that represents your concept well. This involves everything from the logo creation stage to the packaging, including the development of relevant content that attracts the attention of an increasingly demanding audience.
In addition to praising the product and displaying attractive images, you can, for example, bring news about the beer market, interesting facts about the brand, its history, among other topics.
You need to speak the consumer's language, bringing them information and images that convey your brand's positioning. But how do you get this content to your audience? That's where the next step begins: marketing strategies. Digital marketing strategies
There are thousands of possibilities for creating a marketing plan, but in this article we will focus on digital strategies, as this universe is quite vast and is currently the most representative medium.
As already mentioned, content production is an extremely important point to strengthen the brand, first creating a relationship with the customer and resulting in sales, if the process is done efficiently.
We have selected some marketing tools available in the digital environment that can help transform your brewery into a great business!
Social media
In Brazil, the most widely used social networks for advertising products are Instagram, Facebook and YouTube. It is worth investing in both interesting content and in boosting publications , even if it does not involve a large amount of money at first. It is possible to generate great results with small investments by making effective strategic planning.
In addition to publications showing the product, you can create interactive posts, promote promotions, take advantage of special dates and much more. The possibilities are endless!
Messaging apps In addition to social media, messaging apps such as WhatsApp, Telegram and Messenger have been widely used to promote products in the digital environment. This is a way to take a more personal approach, but a series of precautions must be taken to ensure that the brand is not associated with a negative image.