A what searchers are looking for.
Posted: Thu Feb 13, 2025 10:16 am
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Maybe your content strategy is really focused on posts that might be relevant for years, when in reality your searchers are looking for things that are relevant to them right now. So for example, the thing with movers, there’s some kind of mover scam. There’s always a mover who takes someone’s stuff and locks it away forever, and they never give it back. There’s always a story like that in the news.
Maybe that's why it's AMP. Certainly before brazil number data you start saying, "AMP everything." For example, maybe it was a really bad day for movers. Then you can see the decline. So the decline here is organic, which is the traditional 10 blue links. So obviously these new things that are coming, like AMP, like Twitter, places like that are displacing a lot of the organic results that used to be there.
So instead you think, okay, I can work organic all day, but if the results are just not there, I can limit the amount of traffic that comes to my website. Videos, for example, now it was really interesting for this particular client that videos are a decreasing SERP for them, because videos are actually a big part of their content strategy. So if we see that videos are decreasing, we can take a step back and say, "Is this decreasing in the keywords that we care about? Why is this decreasing? Do we think this is a test or a long-term trend?"
Maybe your content strategy is really focused on posts that might be relevant for years, when in reality your searchers are looking for things that are relevant to them right now. So for example, the thing with movers, there’s some kind of mover scam. There’s always a mover who takes someone’s stuff and locks it away forever, and they never give it back. There’s always a story like that in the news.
Maybe that's why it's AMP. Certainly before brazil number data you start saying, "AMP everything." For example, maybe it was a really bad day for movers. Then you can see the decline. So the decline here is organic, which is the traditional 10 blue links. So obviously these new things that are coming, like AMP, like Twitter, places like that are displacing a lot of the organic results that used to be there.
So instead you think, okay, I can work organic all day, but if the results are just not there, I can limit the amount of traffic that comes to my website. Videos, for example, now it was really interesting for this particular client that videos are a decreasing SERP for them, because videos are actually a big part of their content strategy. So if we see that videos are decreasing, we can take a step back and say, "Is this decreasing in the keywords that we care about? Why is this decreasing? Do we think this is a test or a long-term trend?"