Use influencer marketing
Posted: Thu Feb 13, 2025 10:00 am
Mike started using influencer marketing early on, but not on Instagram or TikTok like you might expect. He noticed a paleo diet blogger told his audience to eat grass-fed beef, but he didn’t tell them where to buy it from. The ButcherBox team got the blogger to mention the Kickstarter campaign, which resulted in a bump in sign ups.
“Try to deconstruct things and don’t just use the playbook everyone else has, but really come up with your own,” Mike says.
4. Rely on third-parties so you can focus on your product
Mike fully admits that his company isn’t a shipping company or a tech company. It’s a meat company at its core and he believes that everything else should be outsourced.
“The way that we built this company iran phone number list and did it in a capital efficient way was to partner with third parties everywhere that we could,” Mike explains.
To this day, ButcherBox partners with third-party farms, processing facilities, cutting facilities, distribution facilities, shipping, customer service, and tech. That’s a big reason the company uses Shopify for its online store.
“For us, moving with a company like Shopify enables us to kind of offload the things that we’re not best-in-class at so we can focus on the things that we are best-in-class at.”
Take a listen to Mike’s full interview on Shopify Masters to find out more about how you can build a company that’s profitable from the start.
“Try to deconstruct things and don’t just use the playbook everyone else has, but really come up with your own,” Mike says.
4. Rely on third-parties so you can focus on your product
Mike fully admits that his company isn’t a shipping company or a tech company. It’s a meat company at its core and he believes that everything else should be outsourced.
“The way that we built this company iran phone number list and did it in a capital efficient way was to partner with third parties everywhere that we could,” Mike explains.
To this day, ButcherBox partners with third-party farms, processing facilities, cutting facilities, distribution facilities, shipping, customer service, and tech. That’s a big reason the company uses Shopify for its online store.
“For us, moving with a company like Shopify enables us to kind of offload the things that we’re not best-in-class at so we can focus on the things that we are best-in-class at.”
Take a listen to Mike’s full interview on Shopify Masters to find out more about how you can build a company that’s profitable from the start.