3. Choose a creative and attractive title
Posted: Thu Feb 13, 2025 9:43 am
Even if YouTube places your video at the top of search results, without a good title, users will hardly click on your content.
So, create phrases that spark the user's interest to choose your video and watch the content until the end.
For example, replace “How to make a cake” with “The best cake recipe on the internet” or “Super easy step-by-step guide on how to make a cake”
When it comes to new zealand phone number list YouTube SEO, these tips will help you optimize your video title:
Include the keyword;
Create titles with 40 to 55 characters;
Avoid sensationalist or controversial phrases;
Be objective;
Don't make false promises;
Provoke the user's curiosity or emotion.
4. Don't forget about subtitles and transcripts
Another way to optimize your YouTube SEO is to include captions and transcripts in your content. Remember earlier when we said that one of the ways the platform understands videos is through the characters you add?
Captions and transcripts are the main ones, given that robots cannot analyze visual content, but are able to identify the subject covered in texts.
We recommend that you transcribe the entire video and add timestamps, turning this tool into captions.
Additionally, with subtitles, your videos become more accessible to users with hearing difficulties.
5. Write strategic descriptions
When uploading your video, YouTube offers another option for you to optimize your content: adding a description.
With this tool, it is also possible to provide more information to the user about the video , increasing the chances of that person clicking on your content.
The description can have a maximum of 500 characters and the text must contain the main keywords used throughout the video.
This way, both the user and YouTube itself will be able to better understand the topic you are addressing.
Returning to the example of using the term “digital marketing” as a keyword. In that case, you could create this description:
Discover everything about Digital Marketing! Strategies, advantages and the best tools to help your brand reach the right audience. Click on this video and learn more.
6. Encourage audience engagement
Who has never watched a video and heard the famous phrase “If you liked this video, be sure to subscribe to the channel to have access to other content!”?
Even though each YouTuber has their own call for engagement, these phrases are common, as they help to improve audience interaction.
Consequently, you end up indicating to YouTube SEO that users like your videos — after all, no one likes, comments and shares something they dislike — increasing the authority and reference of your channel as a whole.
So, throughout the video, interact with the user!
Encourage him to comment on a given topic (“If you agree with me, leave it in the comments!”) or ask him to like the video and subscribe to your channel.
A strategy widely used by YouTubers is to promise specific content, action or even discounts if the video achieves a goal.
For example, promise to produce similar content if the published content reaches x number of likes or offer discounts from your store to every x number of registered users.
Just don't forget to keep all your promises!
7. Edit the video file name
Before publishing, insert the main keyword of your content into the video file name.
Even if it's small, this action can make a difference in optimizing your SEO for YouTube, as it's another way to tell the platform what the content is about. Therefore, always replace generic video file names, especially random numbers and codes, with the main keywords.
8. Promote your channel and content
Don't rely solely on YouTube SEO to attract viewers to your channel!
Also use other digital communication channels to promote your content and invite even more people to watch your videos. For example, create an Instagram account for your channel, promoting new videos published, as well as live broadcasts.
Don't forget to feed the followers of this network by producing content.
Tip: Get ideas for topics for posts from YouTube videos themselves , indicating them as a complement to that publication — for example, include this CTA in the caption “Want to know more? Visit our channel and watch our full video on the topic”.
In addition to Instagram, you can use these channels to promote your videos on YouTube:
Website blog;
Email marketing;
Forums and question and answer sites.
Also respond to your users' comments and messages sent on social media, increasing your relationship with people and their loyalty to your content.
9. Focus on relevance over duration
According to a study carried out by Briggsby , videos with an average duration of 11 minutes and 44 seconds are the ones that occupy the top 5 positions in YouTube search results.
So, according to this research, the ideal average length for your content should be at least 12 minutes.
However, we must remember that one of YouTube's main objectives is to deliver quality content to its users!
Therefore, if you need to choose between quality and duration, always give preference to the first option.
Instead of filling your video with unnecessary blah blahs, gifs, and dramatic pauses, focus on satisfying the user's need. In other words, answering the question that started the search process. Even if your content doesn't reach the average of 12 minutes, if it is of high quality and relevant, the chances of securing one of the top positions will be high.
10. Study YouTube Analytics
Google Analytics is the main ally during the process of developing Google SEO strategies. In the case of SEO for YouTube, these producers also have access to a personalized performance analysis platform.
YouTube Analytics !
To find the tool you can click on the link above or access the “Statistics” option in YouTube Studio.
When you log into YouTube Analytics, you can analyze a variety of performance data for your channel, including:
Range;
Display time;
Public involvement;
Views;
Subscribers.
And other information that will help you understand how your channel is performing on the platform and what strategies you need to apply to improve this data.
YouTube Analytics should be monitored frequently, especially when testing new strategies.
Final note
YouTube SEO is your greatest ally in the search for organic growth on the video platform. Therefore, apply the tips presented throughout this content and optimize the ranking factors of your videos.
PWR is a digital marketing agency specializing in SEO, we have several case studies on our website.
If you prefer, count on the specialized support of a digital marketing agency , which will not only improve your SEO for YouTube, but your entire presence in the digital world.
So, create phrases that spark the user's interest to choose your video and watch the content until the end.
For example, replace “How to make a cake” with “The best cake recipe on the internet” or “Super easy step-by-step guide on how to make a cake”
When it comes to new zealand phone number list YouTube SEO, these tips will help you optimize your video title:
Include the keyword;
Create titles with 40 to 55 characters;
Avoid sensationalist or controversial phrases;
Be objective;
Don't make false promises;
Provoke the user's curiosity or emotion.
4. Don't forget about subtitles and transcripts
Another way to optimize your YouTube SEO is to include captions and transcripts in your content. Remember earlier when we said that one of the ways the platform understands videos is through the characters you add?
Captions and transcripts are the main ones, given that robots cannot analyze visual content, but are able to identify the subject covered in texts.
We recommend that you transcribe the entire video and add timestamps, turning this tool into captions.
Additionally, with subtitles, your videos become more accessible to users with hearing difficulties.
5. Write strategic descriptions
When uploading your video, YouTube offers another option for you to optimize your content: adding a description.
With this tool, it is also possible to provide more information to the user about the video , increasing the chances of that person clicking on your content.
The description can have a maximum of 500 characters and the text must contain the main keywords used throughout the video.
This way, both the user and YouTube itself will be able to better understand the topic you are addressing.
Returning to the example of using the term “digital marketing” as a keyword. In that case, you could create this description:
Discover everything about Digital Marketing! Strategies, advantages and the best tools to help your brand reach the right audience. Click on this video and learn more.
6. Encourage audience engagement
Who has never watched a video and heard the famous phrase “If you liked this video, be sure to subscribe to the channel to have access to other content!”?
Even though each YouTuber has their own call for engagement, these phrases are common, as they help to improve audience interaction.
Consequently, you end up indicating to YouTube SEO that users like your videos — after all, no one likes, comments and shares something they dislike — increasing the authority and reference of your channel as a whole.
So, throughout the video, interact with the user!
Encourage him to comment on a given topic (“If you agree with me, leave it in the comments!”) or ask him to like the video and subscribe to your channel.
A strategy widely used by YouTubers is to promise specific content, action or even discounts if the video achieves a goal.
For example, promise to produce similar content if the published content reaches x number of likes or offer discounts from your store to every x number of registered users.
Just don't forget to keep all your promises!
7. Edit the video file name
Before publishing, insert the main keyword of your content into the video file name.
Even if it's small, this action can make a difference in optimizing your SEO for YouTube, as it's another way to tell the platform what the content is about. Therefore, always replace generic video file names, especially random numbers and codes, with the main keywords.
8. Promote your channel and content
Don't rely solely on YouTube SEO to attract viewers to your channel!
Also use other digital communication channels to promote your content and invite even more people to watch your videos. For example, create an Instagram account for your channel, promoting new videos published, as well as live broadcasts.
Don't forget to feed the followers of this network by producing content.
Tip: Get ideas for topics for posts from YouTube videos themselves , indicating them as a complement to that publication — for example, include this CTA in the caption “Want to know more? Visit our channel and watch our full video on the topic”.
In addition to Instagram, you can use these channels to promote your videos on YouTube:
Website blog;
Email marketing;
Forums and question and answer sites.
Also respond to your users' comments and messages sent on social media, increasing your relationship with people and their loyalty to your content.
9. Focus on relevance over duration
According to a study carried out by Briggsby , videos with an average duration of 11 minutes and 44 seconds are the ones that occupy the top 5 positions in YouTube search results.
So, according to this research, the ideal average length for your content should be at least 12 minutes.
However, we must remember that one of YouTube's main objectives is to deliver quality content to its users!
Therefore, if you need to choose between quality and duration, always give preference to the first option.
Instead of filling your video with unnecessary blah blahs, gifs, and dramatic pauses, focus on satisfying the user's need. In other words, answering the question that started the search process. Even if your content doesn't reach the average of 12 minutes, if it is of high quality and relevant, the chances of securing one of the top positions will be high.
10. Study YouTube Analytics
Google Analytics is the main ally during the process of developing Google SEO strategies. In the case of SEO for YouTube, these producers also have access to a personalized performance analysis platform.
YouTube Analytics !
To find the tool you can click on the link above or access the “Statistics” option in YouTube Studio.
When you log into YouTube Analytics, you can analyze a variety of performance data for your channel, including:
Range;
Display time;
Public involvement;
Views;
Subscribers.
And other information that will help you understand how your channel is performing on the platform and what strategies you need to apply to improve this data.
YouTube Analytics should be monitored frequently, especially when testing new strategies.
Final note
YouTube SEO is your greatest ally in the search for organic growth on the video platform. Therefore, apply the tips presented throughout this content and optimize the ranking factors of your videos.
PWR is a digital marketing agency specializing in SEO, we have several case studies on our website.
If you prefer, count on the specialized support of a digital marketing agency , which will not only improve your SEO for YouTube, but your entire presence in the digital world.