Dispelling the myth of "expected traffic decline"
Posted: Thu Feb 13, 2025 8:50 am
Unlike the iFrame method, this won't allow you to use more than one format. It also requires a bit more CSS knowledge (and at least a little trial and error with JavaScript for bonus points).
Anyone who has been involved in a site migration has probably heard the widespread theory that it will result in a de facto loss of traffic and revenue. While this claim holds some truth for certain cases (i.e. moving from an established domain to a brand new one), it shouldn’t be taken as gospel. It is entirely possible to migrate without losing any bangladesh number data traffic or revenue. You can even enjoy significant growth after launching a new website. However, this can only be achieved if each step is well planned and executed.
Examples of failed site migrations.
The following graph illustrates a major UK retailer’s botched site migration where the website lost 35% of its visibility two weeks after switching from HTTP to HTTPS. It took them about six months to fully recover, which would have had a significant impact on organic search revenue. This is a common example of a botched site migration, likely due to poor planning or execution.
But recovery may not always be possible. The visibility graph below is from another large UK retailer, where the HTTP to HTTPS switchover resulted in a permanent 20% loss of visibility.
Anyone who has been involved in a site migration has probably heard the widespread theory that it will result in a de facto loss of traffic and revenue. While this claim holds some truth for certain cases (i.e. moving from an established domain to a brand new one), it shouldn’t be taken as gospel. It is entirely possible to migrate without losing any bangladesh number data traffic or revenue. You can even enjoy significant growth after launching a new website. However, this can only be achieved if each step is well planned and executed.
Examples of failed site migrations.
The following graph illustrates a major UK retailer’s botched site migration where the website lost 35% of its visibility two weeks after switching from HTTP to HTTPS. It took them about six months to fully recover, which would have had a significant impact on organic search revenue. This is a common example of a botched site migration, likely due to poor planning or execution.
But recovery may not always be possible. The visibility graph below is from another large UK retailer, where the HTTP to HTTPS switchover resulted in a permanent 20% loss of visibility.