What is the difference between a website, a hotsite and a landing page?
Posted: Thu Feb 13, 2025 8:34 am
In the digital world, there are several ways for brands to establish a presence online. Being found on the internet is not an easy task for companies, which is why websites, hotsites and landing pages are created. But what is the difference between a website, hotsite and landing page?
Although these terms are frequently used, they are not always applied correctly because the definitions can be confusing for most people. For this reason, we will explain the concepts and applications of each one and finally understand the difference between a website, hotsite and landing page.
What is a website?
Make yourself present!
Site is the abbreviated form of jordan phone number list website. Websites are the beginning of the World Wide Web or “www” as we know it and it is also the reason why we always use this prefix at the beginning of each website.
A website is a collection of pages hosted on the same domain. It is today the most basic way for brands to be found on the vastness of the internet.
This collection of pages provides information about the brand (company) in general, such as: institutional information, services, products, ways to get in touch and various other information that is relevant for the company to present to its customers and visitors.
A website usually has a lot of content and it needs to be very well organized to make it easy for the reader to find the desired information. Information architecture techniques are widely used to improve the user experience of visitors.
Main features of a website
It is disclosed by the company as its main digital presence (domain: www.suaempresa.com.br);
It remains published for an indefinite period;
It is normally used for institutional and commercial purposes, as a showcase for products and services;
It can have a large amount of information and an extensive structure of subpages;
What is a hotsite?
Enjoy, it's only now!
Literally translated, hotsite means “hot site”. Knowing this, we can already say that its main purpose is to promote some specific marketing action, for a defined period of time.
They have a very strong visual appeal to create great expectations in their target audience as they normally aim to highlight a special moment: product launches, promotions, cultural events, awareness campaigns and others.
Main features of a hotsite
They have a specific lifespan, that is, they are taken offline after some action has finished (they usually last weeks or months);
Typically an addon domain or subdomain is used;
They have little content and are well-targeted to avoid user distraction;
They also have their focus on conversion in most cases;
Very strong visual appeal;
Widely used as a landing page in sponsored links;
What is a landing page?
I'm here! What now?
As already mentioned in our article “ What is a Landing Page and how to create one”, a landing page is a landing page extremely focused on conversion and is often confused with a hotsite.
The basic difference between a landing page and a hotsite is that a landing page does not expire, that is, it should not go offline after a while unless the company's strategy has changed.
Inbound Marketing often uses the creation of landing pages as an effective strategy to present information quickly and objectively and capture leads.
Although these terms are frequently used, they are not always applied correctly because the definitions can be confusing for most people. For this reason, we will explain the concepts and applications of each one and finally understand the difference between a website, hotsite and landing page.
What is a website?
Make yourself present!
Site is the abbreviated form of jordan phone number list website. Websites are the beginning of the World Wide Web or “www” as we know it and it is also the reason why we always use this prefix at the beginning of each website.
A website is a collection of pages hosted on the same domain. It is today the most basic way for brands to be found on the vastness of the internet.
This collection of pages provides information about the brand (company) in general, such as: institutional information, services, products, ways to get in touch and various other information that is relevant for the company to present to its customers and visitors.
A website usually has a lot of content and it needs to be very well organized to make it easy for the reader to find the desired information. Information architecture techniques are widely used to improve the user experience of visitors.
Main features of a website
It is disclosed by the company as its main digital presence (domain: www.suaempresa.com.br);
It remains published for an indefinite period;
It is normally used for institutional and commercial purposes, as a showcase for products and services;
It can have a large amount of information and an extensive structure of subpages;
What is a hotsite?
Enjoy, it's only now!
Literally translated, hotsite means “hot site”. Knowing this, we can already say that its main purpose is to promote some specific marketing action, for a defined period of time.
They have a very strong visual appeal to create great expectations in their target audience as they normally aim to highlight a special moment: product launches, promotions, cultural events, awareness campaigns and others.
Main features of a hotsite
They have a specific lifespan, that is, they are taken offline after some action has finished (they usually last weeks or months);
Typically an addon domain or subdomain is used;
They have little content and are well-targeted to avoid user distraction;
They also have their focus on conversion in most cases;
Very strong visual appeal;
Widely used as a landing page in sponsored links;
What is a landing page?
I'm here! What now?
As already mentioned in our article “ What is a Landing Page and how to create one”, a landing page is a landing page extremely focused on conversion and is often confused with a hotsite.
The basic difference between a landing page and a hotsite is that a landing page does not expire, that is, it should not go offline after a while unless the company's strategy has changed.
Inbound Marketing often uses the creation of landing pages as an effective strategy to present information quickly and objectively and capture leads.