President and Partner, Kickpoint
Posted: Thu Feb 13, 2025 8:23 am
Traffic vs. Signal
With an ever-growing slate of options in tools like Google Tag Manager and Google Data Studio, marketers of all stripes are falling into the habit of saying, "I'll collect this data because I'll probably need it eventually," when in reality it's creating too much noise for zero signal.
We’re still approaching our metrics from an organizational perspective, not a customer perspective. For example, why aren’t we reporting (or really thinking about) how quickly a customer can do what azerbaijan number data tthey need to do? Why are we still stuck on page views? In this talk, Dana will focus our attention on what really matters.
Rand Fishkin
بانی، SparkToro ، Moz ، اور Inbound.org
A man who needs no introduction to MozCon, we’re excited to announce that Rand will be back on stage this year after founding his new company, SparkToro. The topic for his talk is in development; check back for more information!
گارڈنر تھا۔
Co-founder, Unbounce
Content marketing is broken and only your mother can save you.
Traditional content marketing focuses on educational value at the expense of product value, which is a broken and outdated way of thinking. We all need to sell a product, and our viewers need a product to improve their lives, but we are so afraid of being seen as salespeople that somehow we get lost, and we forget why our content exists.
We need our mother!
No, he’s not talking about your real mother. He’s talking about your Marketing Optimization Map — your guide to exploring the nuances of optimized content marketing through a product-focused lens.
In this session you will learn:
With an ever-growing slate of options in tools like Google Tag Manager and Google Data Studio, marketers of all stripes are falling into the habit of saying, "I'll collect this data because I'll probably need it eventually," when in reality it's creating too much noise for zero signal.
We’re still approaching our metrics from an organizational perspective, not a customer perspective. For example, why aren’t we reporting (or really thinking about) how quickly a customer can do what azerbaijan number data tthey need to do? Why are we still stuck on page views? In this talk, Dana will focus our attention on what really matters.
Rand Fishkin
بانی، SparkToro ، Moz ، اور Inbound.org
A man who needs no introduction to MozCon, we’re excited to announce that Rand will be back on stage this year after founding his new company, SparkToro. The topic for his talk is in development; check back for more information!
گارڈنر تھا۔
Co-founder, Unbounce
Content marketing is broken and only your mother can save you.
Traditional content marketing focuses on educational value at the expense of product value, which is a broken and outdated way of thinking. We all need to sell a product, and our viewers need a product to improve their lives, but we are so afraid of being seen as salespeople that somehow we get lost, and we forget why our content exists.
We need our mother!
No, he’s not talking about your real mother. He’s talking about your Marketing Optimization Map — your guide to exploring the nuances of optimized content marketing through a product-focused lens.
In this session you will learn: