How to Schedule Posts on Linkedin, Tools and Benefits
Posted: Thu Feb 13, 2025 8:06 am
Being able to schedule posts on LinkedIn is essential for any business or professional who wants to have a consistent and organized online presence.
The importance of content scheduling on LinkedIn cannot be overstated.
It allows you to optimize your time, concentrating your efforts on creating quality content rather than on the daily management of publications.
In the paragraphs of this article, we will explore in detail how to schedule posts on LinkedIn, moving from basic techniques to more advanced tips, in order to maximize the effectiveness of your posts.
In addition to this, we will delve into PostPickr, one of the external platforms to Linkedin that is very useful for scheduling posts and performing bulgaria phone number list graphical analyses to monitor the results of the content strategy on Linkedin.
Scheduling posts in advance not only ensures a constant presence on Linkedin, but also allows you to plan a targeted and consistent communication strategy. This approach ensures that content is published at the most opportune times, increasing visibility and engagement.
Linkedin content scheduling also helps maintain a balance between the various post formats , alternating articles, posts with images, text-only posts, polls or carousels of images or PDFs, ensuring a variety of content that is most appreciated by your audience.
I recommend that you plan each of your Linkedin publications in advance, especially when you launch events or products.
How do LinkedIn posts work?
LinkedIn posts play a vital role in a company's communication strategy, acting as a bridge between the organization and its professional audience. The LinkedIn Company Page builds and strengthens the brand identity, thanks to the sharing of company insights and engagement with customers, employees and potential collaborators.
When a company or profile publishes a post, it appears in the feed of a portion of its followers, providing direct visibility to the content shared.
The greater the interaction of the audience reached, the greater the visibility that Linkedin will give organically to the contents of the page or profile.
At this point it is immediately clear that the key to the success of the Linkedin content strategy lies in the creation of relevant and valuable content that reflects the interests and needs of the target audience so that each post gets many interactions from the first minutes after publication.
What are the ideal contents for company pages?
Sharing articles that discuss industry trends, for example, or awards, or insights about employees, managers, or customers can effectively drive engagement and ultimately boost a company’s reputation.
Another fundamental aspect of the LinkedIn platform is the frequency and timing of posts. Based on this, maintaining a regular publication cadence helps to keep the company visible and active in the mind of the public but also appreciated by the Linkedin algorithm which is more favorable in showing the content of more active pages.
LinkedIn provides detailed analytics that allow businesses to monitor the performance of their posts, such as views, interactions, and the type of audience reached.
Based on what has been said so far, Linkedin posts for company pages are essential tools to build and maintain an active presence of a company in the online professional world, allowing to share valuable content, create meaningful connections and achieve specific marketing and branding goals.
Can you schedule posts on LinkedIn?
Scheduling posts on Linkedin using tools within the platform is a relatively recent possibility.
Today it is possible to program the same types of content on Linkedin both from pages and profiles.
The ability to schedule posts on LinkedIn allows for a coherent and strategic presence for both companies and professionals who manage their own editorial plan independently without necessarily resorting to programming tools external to the platform.
What posts can you schedule on Linkedin?
After a few months in which Linkedin allowed only certain types of posts to be published, subsequent updates have allowed the following to be scheduled as well:
Businesses, in particular, can greatly benefit from this feature, as it allows them to align posting with important company events, marketing campaigns, or key organizational moments by providing employees with a content schedule and calendar so they can be ready to interact and spread the posts.
The importance of content scheduling on LinkedIn cannot be overstated.
It allows you to optimize your time, concentrating your efforts on creating quality content rather than on the daily management of publications.
In the paragraphs of this article, we will explore in detail how to schedule posts on LinkedIn, moving from basic techniques to more advanced tips, in order to maximize the effectiveness of your posts.
In addition to this, we will delve into PostPickr, one of the external platforms to Linkedin that is very useful for scheduling posts and performing bulgaria phone number list graphical analyses to monitor the results of the content strategy on Linkedin.
Scheduling posts in advance not only ensures a constant presence on Linkedin, but also allows you to plan a targeted and consistent communication strategy. This approach ensures that content is published at the most opportune times, increasing visibility and engagement.
Linkedin content scheduling also helps maintain a balance between the various post formats , alternating articles, posts with images, text-only posts, polls or carousels of images or PDFs, ensuring a variety of content that is most appreciated by your audience.
I recommend that you plan each of your Linkedin publications in advance, especially when you launch events or products.
How do LinkedIn posts work?
LinkedIn posts play a vital role in a company's communication strategy, acting as a bridge between the organization and its professional audience. The LinkedIn Company Page builds and strengthens the brand identity, thanks to the sharing of company insights and engagement with customers, employees and potential collaborators.
When a company or profile publishes a post, it appears in the feed of a portion of its followers, providing direct visibility to the content shared.
The greater the interaction of the audience reached, the greater the visibility that Linkedin will give organically to the contents of the page or profile.
At this point it is immediately clear that the key to the success of the Linkedin content strategy lies in the creation of relevant and valuable content that reflects the interests and needs of the target audience so that each post gets many interactions from the first minutes after publication.
What are the ideal contents for company pages?
Sharing articles that discuss industry trends, for example, or awards, or insights about employees, managers, or customers can effectively drive engagement and ultimately boost a company’s reputation.
Another fundamental aspect of the LinkedIn platform is the frequency and timing of posts. Based on this, maintaining a regular publication cadence helps to keep the company visible and active in the mind of the public but also appreciated by the Linkedin algorithm which is more favorable in showing the content of more active pages.
LinkedIn provides detailed analytics that allow businesses to monitor the performance of their posts, such as views, interactions, and the type of audience reached.
Based on what has been said so far, Linkedin posts for company pages are essential tools to build and maintain an active presence of a company in the online professional world, allowing to share valuable content, create meaningful connections and achieve specific marketing and branding goals.
Can you schedule posts on LinkedIn?
Scheduling posts on Linkedin using tools within the platform is a relatively recent possibility.
Today it is possible to program the same types of content on Linkedin both from pages and profiles.
The ability to schedule posts on LinkedIn allows for a coherent and strategic presence for both companies and professionals who manage their own editorial plan independently without necessarily resorting to programming tools external to the platform.
What posts can you schedule on Linkedin?
After a few months in which Linkedin allowed only certain types of posts to be published, subsequent updates have allowed the following to be scheduled as well:
Businesses, in particular, can greatly benefit from this feature, as it allows them to align posting with important company events, marketing campaigns, or key organizational moments by providing employees with a content schedule and calendar so they can be ready to interact and spread the posts.