Calls to action
Posted: Thu Feb 13, 2025 5:40 am
The less space, the better copy you should write.
So imagine when you need to condense a direct and persuasive message into 4-5 words with a message that is attractive to your user (and therefore, effective) and consistent with the rest of the copy.
Talking about how to write a call to action would be enough for another post (we recommend this one by Maïder Tomasena ), so stick with these two options :
Entice them to click by appealing to their curiosity.
Tell them about the benefit they will get from clicking.
These are two different strategies that can work very well finland phone number list for you, although we generally use the second option.
But they both have something in common: they need microcopy.
You can't just say “click here.”
That is neither motivating, nor does it speak of benefits nor is it differentiating.
If you have a more casual or informal tone of communication, don't spoil it with formal calls to action, which can confuse your reader and make them skip clicking, which is exactly what we want them to do.
Subscription forms and thank you page
The moment of capturing data to convert your user into a lead or subscriber is critical, so don't sound boring or skip the copy.
Working on the message with the promise and the call to action is essential, but it is also important to pay attention to the fields that need to be filled out and even the legal message, as Cris Llorente or Joan Marco do.
So imagine when you need to condense a direct and persuasive message into 4-5 words with a message that is attractive to your user (and therefore, effective) and consistent with the rest of the copy.
Talking about how to write a call to action would be enough for another post (we recommend this one by Maïder Tomasena ), so stick with these two options :
Entice them to click by appealing to their curiosity.
Tell them about the benefit they will get from clicking.
These are two different strategies that can work very well finland phone number list for you, although we generally use the second option.
But they both have something in common: they need microcopy.
You can't just say “click here.”
That is neither motivating, nor does it speak of benefits nor is it differentiating.
If you have a more casual or informal tone of communication, don't spoil it with formal calls to action, which can confuse your reader and make them skip clicking, which is exactly what we want them to do.
Subscription forms and thank you page
The moment of capturing data to convert your user into a lead or subscriber is critical, so don't sound boring or skip the copy.
Working on the message with the promise and the call to action is essential, but it is also important to pay attention to the fields that need to be filled out and even the legal message, as Cris Llorente or Joan Marco do.