what do they feel about that brand?
Posted: Thu Feb 13, 2025 5:40 am
Visual branding , as I mentioned at the beginning, is the face of your brand, everything visual, what you see, the tangible part of a brand.
Visual identity is the visual elements that represent your brand.
A series of characteristics and guidelines are defined and compiled in a manual to maintain a style and consistency in any graphic piece that represents the business.
They are made up of the logo, colors, fonts, photo style, textures or patterns, illustrations, icons, templates, etc.
In the long run it comes to almost the same thing, except that estonia phone number list an interesting nuance may be that the visual identity collects all the characteristics in a brand manual or visual identity manual for the creation of future graphic pieces.
Brand image is what potential customers perceive of a brand.
What do they see, what do they think
Ultimately, it is how your potential clients see you from the outside.
And I'll add one more term in case someone reading this thinks about it and has doubts.
Brand identity is all those characteristics that define a brand (not from the outside, since that would be the brand image ), but from the definition of the brand itself.
These features define it, give it a personality, make it unique, differentiating it from the rest and giving it a way to connect with its potential clients.
Everything that is defined at the base of a brand is the intangible part, it is a strategy that will give impetus to the brand for future branding actions.
Visual identity is the visual elements that represent your brand.
A series of characteristics and guidelines are defined and compiled in a manual to maintain a style and consistency in any graphic piece that represents the business.
They are made up of the logo, colors, fonts, photo style, textures or patterns, illustrations, icons, templates, etc.
In the long run it comes to almost the same thing, except that estonia phone number list an interesting nuance may be that the visual identity collects all the characteristics in a brand manual or visual identity manual for the creation of future graphic pieces.
Brand image is what potential customers perceive of a brand.
What do they see, what do they think
Ultimately, it is how your potential clients see you from the outside.
And I'll add one more term in case someone reading this thinks about it and has doubts.
Brand identity is all those characteristics that define a brand (not from the outside, since that would be the brand image ), but from the definition of the brand itself.
These features define it, give it a personality, make it unique, differentiating it from the rest and giving it a way to connect with its potential clients.
Everything that is defined at the base of a brand is the intangible part, it is a strategy that will give impetus to the brand for future branding actions.