Types of Trust Badges
Posted: Thu Feb 13, 2025 5:33 am
Placing a trust badge in your footer is one of the easiest ways to spread trust across your site. If you add it to your website's footer , it will appear on every page, including the home page.
However, that shouldn't be the only place you choose. Many customers never look at the footer, especially when they're deliberating whether to enter their credit card number into a checkout form.
You also don't want your footer to become too cluttered with multiple site badges, social media icons, and other information.
Product Pages
A typical place to put trust seals on a product page is right next to the “Add to Cart” or “Buy Now” button. It gives the customer an extra boost of trust before they head to checkout.
Payment Page
The most important place to place a trust seal for most businesses is the payment page or form .
You want users to see that trust seal at the exact moment they're questioning whether it's safe to enter their payment information.
A trust badge can be any website icon designed to give your site visitors a sense of security. Here are some of the most common types.
SSL Certificate Badge
SSL stands for Secure Sockets Layer . It is a protocol that encrypts and authenticates data sent between two applications, such as a browser and a web server.
TLS, short for Transport Layer Security , is the newer, more saudi arabia whatsapp number data up-to-date version of SSL, but SSL is still the more common term. While some providers refer to SSL/TLS certificates, others will use SSL to refer to both protocols.
You're probably familiar with the little padlock that appears next to a URL in your browser indicating a secure connection (or the warning message that your connection is not private). These rely on having a valid SSL certificate .
Many SSL certificate providers also offer a trust badge to put on your website.
The TrustLock SSL trust badge.
The TrustLock SSL trust badge.
Safety Badge
SSL site seals aren't the only badges you can get to prove your site is trustworthy.
Some vendors set their standards for what security features you need to earn a badge. For example, TRUSTe awards companies a trust badge based on their adherence to international privacy standards, such as the GDPR .
However, that shouldn't be the only place you choose. Many customers never look at the footer, especially when they're deliberating whether to enter their credit card number into a checkout form.
You also don't want your footer to become too cluttered with multiple site badges, social media icons, and other information.
Product Pages
A typical place to put trust seals on a product page is right next to the “Add to Cart” or “Buy Now” button. It gives the customer an extra boost of trust before they head to checkout.
Payment Page
The most important place to place a trust seal for most businesses is the payment page or form .
You want users to see that trust seal at the exact moment they're questioning whether it's safe to enter their payment information.
A trust badge can be any website icon designed to give your site visitors a sense of security. Here are some of the most common types.
SSL Certificate Badge
SSL stands for Secure Sockets Layer . It is a protocol that encrypts and authenticates data sent between two applications, such as a browser and a web server.
TLS, short for Transport Layer Security , is the newer, more saudi arabia whatsapp number data up-to-date version of SSL, but SSL is still the more common term. While some providers refer to SSL/TLS certificates, others will use SSL to refer to both protocols.
You're probably familiar with the little padlock that appears next to a URL in your browser indicating a secure connection (or the warning message that your connection is not private). These rely on having a valid SSL certificate .
Many SSL certificate providers also offer a trust badge to put on your website.
The TrustLock SSL trust badge.
The TrustLock SSL trust badge.
Safety Badge
SSL site seals aren't the only badges you can get to prove your site is trustworthy.
Some vendors set their standards for what security features you need to earn a badge. For example, TRUSTe awards companies a trust badge based on their adherence to international privacy standards, such as the GDPR .