An inexpensive product that introduces the buyer to the product's capabilities
Posted: Thu Feb 13, 2025 5:06 am
All products in the same style and one direction - a homogeneous line
For mass and narrow audiences
For example, food products are most often targeted at a broad audience and are distinguished by the breadth of their product lines. There are also brands that operate in a narrow niche and target a small segment of the audience. Their product lines generate profits by using, for example, natural materials, rare components, or a special type of production.
The company manufactures items from a special type of wood.
For global and local market
The first type of companies sell their product line to the global market. At the same time, the products in the line do not change in any way depending on the country. Others do the same, but sell products only on the local market: within one region.
Own or partner production
The products from the product line can be produced by yourself or released under a contract under your own brand. The products will be manufactured by other organizations. For example, Prostokvashino has its own production, and the Samokat brand line includes products from different manufacturers.
Elements of the product matrix
The product matrix is a sales strategy through a product line. Each product has its own sales stage. The system works for both B2C and B2B markets .
There is a separate article about sales techniques and models in our magazine.
Lead magnet
A product that attracts the attention of a potential buyer. Its main task is to interest and collect contacts. The main requirements: it must be free and easy to get.
Include a free sample of the product in the line. It can also be a template, a checklist, a test, an introductory webinar.
For example, online schools may offer a free career guidance test. To do this, the visitor needs to leave their email.
Tripwire
A good tripwire, although inexpensive, should provide real value and be a truly useful product.
This could be a product in small quantities or with limited functions, a 30-minute consultation or a monthly subscription for 1 ruble.
If we continue the topic with schools, then a cheap product here, for example, is a slovenia phone number list mini-course for 1000 rubles on introduction to the profession: what analysts do, what areas of work there are and what are the growth prospects.
Main product
The entire line is built for the sake of selling the flagship product. It brings profit to the company. The client is going to buy the main product to solve his problem. This is the main task of the flagship.
Examples of the core product are a mid-priced tariff from a service company, mentoring from a business coach. In an online school, this is a six-month course for a data analyst.
Profit Maximizer
A maximizer product is designed to increase the check. This is upselling: phone accessories, desserts in a coffee shop, discounts on other product groups when buying the main product. Your line may also include additional services: delivery or a personal manager.
In the example with online schools, they offer to purchase an additional course related to the main one with a 30% discount. For example, a course on training to become a product analyst.
For mass and narrow audiences
For example, food products are most often targeted at a broad audience and are distinguished by the breadth of their product lines. There are also brands that operate in a narrow niche and target a small segment of the audience. Their product lines generate profits by using, for example, natural materials, rare components, or a special type of production.
The company manufactures items from a special type of wood.
For global and local market
The first type of companies sell their product line to the global market. At the same time, the products in the line do not change in any way depending on the country. Others do the same, but sell products only on the local market: within one region.
Own or partner production
The products from the product line can be produced by yourself or released under a contract under your own brand. The products will be manufactured by other organizations. For example, Prostokvashino has its own production, and the Samokat brand line includes products from different manufacturers.
Elements of the product matrix
The product matrix is a sales strategy through a product line. Each product has its own sales stage. The system works for both B2C and B2B markets .
There is a separate article about sales techniques and models in our magazine.
Lead magnet
A product that attracts the attention of a potential buyer. Its main task is to interest and collect contacts. The main requirements: it must be free and easy to get.
Include a free sample of the product in the line. It can also be a template, a checklist, a test, an introductory webinar.
For example, online schools may offer a free career guidance test. To do this, the visitor needs to leave their email.
Tripwire
A good tripwire, although inexpensive, should provide real value and be a truly useful product.
This could be a product in small quantities or with limited functions, a 30-minute consultation or a monthly subscription for 1 ruble.
If we continue the topic with schools, then a cheap product here, for example, is a slovenia phone number list mini-course for 1000 rubles on introduction to the profession: what analysts do, what areas of work there are and what are the growth prospects.
Main product
The entire line is built for the sake of selling the flagship product. It brings profit to the company. The client is going to buy the main product to solve his problem. This is the main task of the flagship.
Examples of the core product are a mid-priced tariff from a service company, mentoring from a business coach. In an online school, this is a six-month course for a data analyst.
Profit Maximizer
A maximizer product is designed to increase the check. This is upselling: phone accessories, desserts in a coffee shop, discounts on other product groups when buying the main product. Your line may also include additional services: delivery or a personal manager.
In the example with online schools, they offer to purchase an additional course related to the main one with a 30% discount. For example, a course on training to become a product analyst.