PPC Success Story - Gaming Graphics
Posted: Thu Feb 13, 2025 4:50 am
Not all niches are created equal.
The average search volume in the Online Banking niche is 26 times higher than for the Jewelry niche (data from Spain):
Search volume can also depend on seasonality and general niche trends.
Google Keyword Planner provides a good historical overview.
Even one high-volume relevant keyword is enough to get some ecuador phone number list leads, but still, it is always better to add more keywords to get more and better statistics.
Let's play a game: which of these graphics is related to each of these topics?
a. Cryptocurrencies
b. Insurance
c. Brexit
Based on trends, it is possible to predict whether interest in a topic is stable or highly volatile.
However, keep in mind that for a keyword that is gaining significant popularity, the CPC will also be increased, often disproportionately.
Helpful tip: To properly evaluate each search, don't limit yourself to a couple of short-tail or long-tail keywords that contain the same words. Take a look at related keywords as well - you'll probably find that the most popular queries may not be the first ones that come to mind.
Our Keyword Magic tool now has a new tab called “Related” that allows you to explore those terms and quickly get an estimate of search intent.
PPC success story - Keyword magic tool
Conducting proper keyword research
If the agency or PPC consultant needs more details to create a larger campaign, it's time to dig deeper into the niche.
The average search volume in the Online Banking niche is 26 times higher than for the Jewelry niche (data from Spain):
Search volume can also depend on seasonality and general niche trends.
Google Keyword Planner provides a good historical overview.
Even one high-volume relevant keyword is enough to get some ecuador phone number list leads, but still, it is always better to add more keywords to get more and better statistics.
Let's play a game: which of these graphics is related to each of these topics?
a. Cryptocurrencies
b. Insurance
c. Brexit
Based on trends, it is possible to predict whether interest in a topic is stable or highly volatile.
However, keep in mind that for a keyword that is gaining significant popularity, the CPC will also be increased, often disproportionately.
Helpful tip: To properly evaluate each search, don't limit yourself to a couple of short-tail or long-tail keywords that contain the same words. Take a look at related keywords as well - you'll probably find that the most popular queries may not be the first ones that come to mind.
Our Keyword Magic tool now has a new tab called “Related” that allows you to explore those terms and quickly get an estimate of search intent.
PPC success story - Keyword magic tool
Conducting proper keyword research
If the agency or PPC consultant needs more details to create a larger campaign, it's time to dig deeper into the niche.