What am I talking about?
Posted: Thu Feb 13, 2025 4:30 am
An agency, within its normal activities, investigates, tests and implements new models, the only thing it needs to do is to find out if they can be useful for any of its clients.
Mistakes and bad practices of social media agencies
Although there are agencies with high standards of quality and service, unfortunately, there are still many that carry out erroneous actions that can harm their clients.
Not integrating the objectives of social actions with commercial and marketing objectivesFor an agency, this topic should be their “daily bread”, however, many companies that are dedicated to social media developed from other areas that had little to do with digital marketing or strategy and lack the necessary foundations to perform in this other area.
For example, branding agencies that began to manage social media accounts cyprus phone number list empirically and are completely unaware of the proper connection and integration between the company's objectives and social media objectives and, therefore, the entire action plan.
Traditional marketing companies or media companies that focus predominantly on paid advertising and highly attractive visual publications to generate greater reach and interaction but without a clear action plan that defines where they should get with all of this.
At the end of the day, no matter how nice a post looks or how much interaction it gets, if it doesn't align with the client's goals, it's worthless.
Well, I'll put it this way: a well-made meme can even go viral, but I ask you, what good would it do a company to have a viral post if their main business problem is that they are not generating enough qualified leads?
Not knowing the comprehensive challenges of your clients
In the rush to land a new account, agency executives forget something essential: unraveling the problems that companies are currently grappling with.
Mistakes and bad practices of social media agencies
Although there are agencies with high standards of quality and service, unfortunately, there are still many that carry out erroneous actions that can harm their clients.
Not integrating the objectives of social actions with commercial and marketing objectivesFor an agency, this topic should be their “daily bread”, however, many companies that are dedicated to social media developed from other areas that had little to do with digital marketing or strategy and lack the necessary foundations to perform in this other area.
For example, branding agencies that began to manage social media accounts cyprus phone number list empirically and are completely unaware of the proper connection and integration between the company's objectives and social media objectives and, therefore, the entire action plan.
Traditional marketing companies or media companies that focus predominantly on paid advertising and highly attractive visual publications to generate greater reach and interaction but without a clear action plan that defines where they should get with all of this.
At the end of the day, no matter how nice a post looks or how much interaction it gets, if it doesn't align with the client's goals, it's worthless.
Well, I'll put it this way: a well-made meme can even go viral, but I ask you, what good would it do a company to have a viral post if their main business problem is that they are not generating enough qualified leads?
Not knowing the comprehensive challenges of your clients
In the rush to land a new account, agency executives forget something essential: unraveling the problems that companies are currently grappling with.