The first of them offers
Posted: Thu Feb 13, 2025 4:07 am
A bid of $ 3 for the proposed ad impression. The second of them offers a bid of $ 1.5 for the same banner space. They announce their bids, obviously, the advantage remains with the first advertiser and the higher bid. But there is a nuance here, since the winner will not pay the initial bid of $ 3, but the cost of the competitor's bid of $ 1.5 and the auction step, which will make the bid of the second at least a cent higher. For example, the auction step is 50 cents, in this case the advertiser buys an ad impression for $ 2, instead of the proposed $ 3.
This process is called amnesty. Consider the Paraguay cell phone number list following situation, when you set the price for an ad impression with a minimum CPM (BidFloor) of at least $2. By doing this, you tell the system that this offer in the ad unit should not be sold for less than $2. The reason may be the ability to give this place to a specific advertiser directly. What algorithm works in this case? The correct idea is that the advertiser who bids $2, plus the auction step, will win the ad impression. The reason why this happens? All the keys are that the minimum CPM or bidfloor for the ad network is essentially the advertiser.
Useful information? How to use it in practice? Let's consider a couple of simple methods: To begin with, set the minimum CPM or bidfloor for the ad space, you can set it from 1-2 cents (it is convenient to use international currency). Why will the expected income in this case be higher than without bidfloor? The reason is that the number of people wishing to advertise is not so great, half of your audience will not participate in the auction at all, and only one advertiser can respond to a certain advertising offer . In this case, what will happen to the bid for this impression? Most likely, it will be canceled to 0, only the cost per step to your auction will remain.
This process is called amnesty. Consider the Paraguay cell phone number list following situation, when you set the price for an ad impression with a minimum CPM (BidFloor) of at least $2. By doing this, you tell the system that this offer in the ad unit should not be sold for less than $2. The reason may be the ability to give this place to a specific advertiser directly. What algorithm works in this case? The correct idea is that the advertiser who bids $2, plus the auction step, will win the ad impression. The reason why this happens? All the keys are that the minimum CPM or bidfloor for the ad network is essentially the advertiser.
Useful information? How to use it in practice? Let's consider a couple of simple methods: To begin with, set the minimum CPM or bidfloor for the ad space, you can set it from 1-2 cents (it is convenient to use international currency). Why will the expected income in this case be higher than without bidfloor? The reason is that the number of people wishing to advertise is not so great, half of your audience will not participate in the auction at all, and only one advertiser can respond to a certain advertising offer . In this case, what will happen to the bid for this impression? Most likely, it will be canceled to 0, only the cost per step to your auction will remain.