A listener persona for a podcast
Posted: Wed Feb 12, 2025 10:44 am
Building a listener persona will help you design great content with your target audience in mind.
To create a persona, ask your audience to fill out a survey that collects demographic information. Alternatively, if you publish your podcast on a platform like YouTube , you could collect some demographic data using the YouTube Studio Analytics tab.
Once you've collected your data, you can use data analytics software to look for trends and build your profile around the most common audience characteristics.
For inspiration on building a solid listener profile, check out this example developed by Lauren Popish of The Wave Podcasting:
A listener persona for a podcast ( Source: The Wave Podcasting )
2. Adjust your podcast content using audience feedback
People don't listen to podcasts they don't like. That's where audience feedback comes in. Collecting your listeners' opinions can help you tailor episode length, show format, content, ad readings, and editing to your audience's taste.
Here are some easy ways to gather feedback from your audience:
Monitor metrics like the number of downloads your podcast israel whatsapp number data receives and listening time (how much time listeners spend on each episode)
Conduct audience surveys
Use media monitoring tools to keep up to date with what listeners are saying about your podcast online
Read your reviews
3. Develop high-quality content
Finally, make sure you invest in producing high-quality content to engage your listeners. While “high-quality content” will look different for every podcast, examining the top podcasts shows us some general trends among the top-ranking podcasts:
They have dedicated themes
Presenters establish a relationship with the audience
They have a clear structure (including a beginning, middle and end)
Each episode of the podcast has a common thread and a "reason to be"
The episodes are long enough to go deep into a topic, but not so long that people get bored (for reference, the average podcast is 41 minutes and 31 seconds long ).
The podcast hosts are honest and authentic, but they don't dominate the microphone.
To create a persona, ask your audience to fill out a survey that collects demographic information. Alternatively, if you publish your podcast on a platform like YouTube , you could collect some demographic data using the YouTube Studio Analytics tab.
Once you've collected your data, you can use data analytics software to look for trends and build your profile around the most common audience characteristics.
For inspiration on building a solid listener profile, check out this example developed by Lauren Popish of The Wave Podcasting:
A listener persona for a podcast ( Source: The Wave Podcasting )
2. Adjust your podcast content using audience feedback
People don't listen to podcasts they don't like. That's where audience feedback comes in. Collecting your listeners' opinions can help you tailor episode length, show format, content, ad readings, and editing to your audience's taste.
Here are some easy ways to gather feedback from your audience:
Monitor metrics like the number of downloads your podcast israel whatsapp number data receives and listening time (how much time listeners spend on each episode)
Conduct audience surveys
Use media monitoring tools to keep up to date with what listeners are saying about your podcast online
Read your reviews
3. Develop high-quality content
Finally, make sure you invest in producing high-quality content to engage your listeners. While “high-quality content” will look different for every podcast, examining the top podcasts shows us some general trends among the top-ranking podcasts:
They have dedicated themes
Presenters establish a relationship with the audience
They have a clear structure (including a beginning, middle and end)
Each episode of the podcast has a common thread and a "reason to be"
The episodes are long enough to go deep into a topic, but not so long that people get bored (for reference, the average podcast is 41 minutes and 31 seconds long ).
The podcast hosts are honest and authentic, but they don't dominate the microphone.