Display advertising - Advertisers demographics
Posted: Wed Feb 12, 2025 10:33 am
To begin, let's take a look at the gender and age divide we find in these audiences.
Advertisers
Based on the information we have collected, advertisers can take into account both the age and gender of their target audience, considering how differences in these two variables can affect how they consume certain types of content.
Women, for example, shop online more than men and, in fact, the click rate on e-commerce sites is 30% higher compared to men.
Furthermore, women approach this type of shopping as a leisure bahrain phone number list activity.
Men, on the other hand, tend to compare across devices and prefer brighter colored ads over the soft colors preferred by women.
By age, 56% of the audience that sees e-commerce brand ads is between 25 and 44 years old.
Advertisers need to pay attention to this segment, making sure they have relevant ads to show them.
These types of shoppers are generally more intentional about their purchases, doing more in-depth research before including their credit cards, and they value quality over quantity.
Advertisers
Based on the information we have collected, advertisers can take into account both the age and gender of their target audience, considering how differences in these two variables can affect how they consume certain types of content.
Women, for example, shop online more than men and, in fact, the click rate on e-commerce sites is 30% higher compared to men.
Furthermore, women approach this type of shopping as a leisure bahrain phone number list activity.
Men, on the other hand, tend to compare across devices and prefer brighter colored ads over the soft colors preferred by women.
By age, 56% of the audience that sees e-commerce brand ads is between 25 and 44 years old.
Advertisers need to pay attention to this segment, making sure they have relevant ads to show them.
These types of shoppers are generally more intentional about their purchases, doing more in-depth research before including their credit cards, and they value quality over quantity.