In social media posts, you need to keep it light and use slang
Posted: Wed Feb 12, 2025 9:37 am
Verbal . This is written and verbal communication with people. For example, part of the verbal strategy is posts on Telegram, brand messages with order details, conversations with clients on the phone .
Non-verbal. This type includes intonation, gestures and facial expressions. Even the manager's tone and the seller's gestures are part of the communication strategy. For example, if a company creates an image of a friendly brand, frowning and unsmiling sellers will not contribute to this .
Visual. The design of a website or advertising flyers, the layout of documents and even the style of short videos become part of the communication strategy.
Let's say you want to create an image of a light, youthful brand with a sense of humor. Here's el-salvador phone number list how you can achieve this using the interaction options described above:
. This is part of the verbal communication strategy.
Hire managers who will communicate with customers in a friendly manner. This is part of the non-verbal strategy for a young audience.
When designing the site, use recognizable youth symbols, and in posts, humor and memes. This is the visual part of the strategy.
An example of a successful youth brand strategy
Channels for building communication
The external communication strategy includes the following communication channels:
1. Social networks and messengers. This channel involves the use of popular platforms: VKontakte, Telegram, Instagram*, WhatsApp*. Social networks and messengers allow you to interact with the audience through publications, stories, videos. You can communicate with people, collect feedback and data about potential clients in the comments.
*Belongs to Meta. The organization is recognized as extremist and is banned in the Russian Federation.
2. Company website. A website is an important communication channel where you can introduce your company, talk about your products and services. A blog can provide potential customers with detailed information about your brand’s mission and values.
Non-verbal. This type includes intonation, gestures and facial expressions. Even the manager's tone and the seller's gestures are part of the communication strategy. For example, if a company creates an image of a friendly brand, frowning and unsmiling sellers will not contribute to this .
Visual. The design of a website or advertising flyers, the layout of documents and even the style of short videos become part of the communication strategy.
Let's say you want to create an image of a light, youthful brand with a sense of humor. Here's el-salvador phone number list how you can achieve this using the interaction options described above:
. This is part of the verbal communication strategy.
Hire managers who will communicate with customers in a friendly manner. This is part of the non-verbal strategy for a young audience.
When designing the site, use recognizable youth symbols, and in posts, humor and memes. This is the visual part of the strategy.
An example of a successful youth brand strategy
Channels for building communication
The external communication strategy includes the following communication channels:
1. Social networks and messengers. This channel involves the use of popular platforms: VKontakte, Telegram, Instagram*, WhatsApp*. Social networks and messengers allow you to interact with the audience through publications, stories, videos. You can communicate with people, collect feedback and data about potential clients in the comments.
*Belongs to Meta. The organization is recognized as extremist and is banned in the Russian Federation.
2. Company website. A website is an important communication channel where you can introduce your company, talk about your products and services. A blog can provide potential customers with detailed information about your brand’s mission and values.