Be sure to test all of your layouts and images

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On mobile devices, and make sure all of the links in your posts lead to mobile-optimized landing pages. You should also keep mobile users in mind when creating written content. People generally don’t want to read long articles on their phones, so focus on creating shorter posts.

Video needs to be integrated
Users engage with videos more than other types Uruguay cell phone number list of content on their mobile devices, so include videos in your posts often. People have short attention spans when they’re communicating and receiving information on their phones, so be sure to highlight important points or product features early in the video and keep videos short — no more than 15 to 30 seconds. Live video is another engaging mobile marketing option. You can broadcast live from your business on Facebook, YouTube, Instagram Live, or another platform to generate interest and engagement.

Ask customers to register
Asking customers to “check in” to your business on social media is a great way to get earned media. Checking in lets your customers’ friends and social media followers know that they are patronizing your business. By offering incentives like discounts, coupons, and rewards programs, you can encourage customers to sign up.

Encourage user-generated content
User-generated content , or UGC, is any content created by people other than brands. People like content from real customers because it feels authentic and trustworthy. Because of this, user-generated content can help boost your social media engagement.