The strategic and creative team should

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Always remember that viruses should evoke emotions. Positive emotions are best for a brand. Cult films, memes or slogans should shock, intrigue, interest or at least make the recipient think that "the creator of this material is a genius."

Originality.
Effective actions must be based on creativity. It is worth Vietnam cell phone number list remembering that static campaigns are not remembered and do not spread, because they do not have distinctive features, "zest".

Flexibility.
Viral content is not only funny and “meme” content, but also controversial, touching or thought-provoking content. The most important thing is that the nature of the material is correctly adapted to the audience.

Recipients.
Defining the target group is the basis for all marketing activities. While viral content by its nature reaches different audiences, before becoming a trend, it must be targeted to a pre-defined group that will trigger the replication process.