After multiple rounds of benefits such as free shipping for returns, points exchange for red envelopes, and 618 large-value coupons, 88VIP members have seen a large-scale expansion this quarter, with the whatsapp number in australia number of members exceeding 42 million this quarter from 35 million in the previous quarter. In May 2024, the number of new 88VIP members increased by more than 3 times year-on-year. On the first day of Tmall's 618 sales this year, the average purchase amount per 88VIP member increased by more than 30% year-on-year. With the continuous upgrade of membership benefits, Taotian Group's advantage in high-purchasing-power users has expanded.
Taotian Group has adjusted its incentive mechanism to encourage merchants on the platform to participate in user-side investment and improve consumer experience. Taobao and Tmall began testing the new experience score system before 618, and recently launched it in full, bringing more traffic to merchants with high-quality products and good services in store operation scenarios such as Taobao search, homepage guess what you like, Alimama advertising, and event registration.
At the same time, Taobao and Tmall strengthen the cost-effective supply from industrial belts to well-known brands, providing high-quality and low-priced goods. Taobao's 10 billion subsidies launched a big-name " family bucket" event during the 618 period, with hundreds of big-name product sets snapped up at low prices. The "Taobao Factory" channel focuses on industries such as food and fresh produce, toys, and intensifies support for high-quality industrial belts. In July this year, Taobao Factory launched the official "factory brand" certification service for high-quality manufacturers, providing 13 exclusive support rights.