Take advantage of 3 headlines + 2 descriptions
Posted: Wed Feb 12, 2025 8:40 am
However, there are several tricks we can use to smooth things out.
“Reinvent” your current ads
To avoid blank page syndrome, you can start by looking at your existing ads and making changes to them.
When it comes to ad copy, there's always something to test and improve.
We recommend trying to experiment with unique selling propositions .
If you are promoting an SEO tool, these USPs can be: a free trial, the number of keywords in the database, SEO awards received, etc.
I’m pretty sure you’ve already established what your USPs will be, so now it’s time to figure out what works best for your online audience.
PPC Campaigns - Reinventing Ads
There is always room for small adjustments.
Play with the verbs in your CTA (“try” or “discover”?).
Play with the numbers (1M or 1,000,000?).
Include or exclude your brand name ("Site Audit" or "SEMrush Site Audit"?).
Sometimes these small changes can significantly improve your CTR.
We, for example, have increased our CTR by 30% by changing just one letter across all of our UK Adwords campaigns.
With all due respect to good old British spelling traditions, we poland phone number list have replaced the American "Z" with the British "S" in verbs such as "analyse" and "optimise" and the British have really appreciated this drastic change.
Responsive search ads allow you to create an ad that adapts to display more text and more relevant messages to your consumers.
These types of ads work based on artificial intelligence: the advertiser adds up to 15 headlines (each with a maximum of 30 characters) and 4 descriptions of up to 90 characters.
“Reinvent” your current ads
To avoid blank page syndrome, you can start by looking at your existing ads and making changes to them.
When it comes to ad copy, there's always something to test and improve.
We recommend trying to experiment with unique selling propositions .
If you are promoting an SEO tool, these USPs can be: a free trial, the number of keywords in the database, SEO awards received, etc.
I’m pretty sure you’ve already established what your USPs will be, so now it’s time to figure out what works best for your online audience.
PPC Campaigns - Reinventing Ads
There is always room for small adjustments.
Play with the verbs in your CTA (“try” or “discover”?).
Play with the numbers (1M or 1,000,000?).
Include or exclude your brand name ("Site Audit" or "SEMrush Site Audit"?).
Sometimes these small changes can significantly improve your CTR.
We, for example, have increased our CTR by 30% by changing just one letter across all of our UK Adwords campaigns.
With all due respect to good old British spelling traditions, we poland phone number list have replaced the American "Z" with the British "S" in verbs such as "analyse" and "optimise" and the British have really appreciated this drastic change.
Responsive search ads allow you to create an ad that adapts to display more text and more relevant messages to your consumers.
These types of ads work based on artificial intelligence: the advertiser adds up to 15 headlines (each with a maximum of 30 characters) and 4 descriptions of up to 90 characters.