This can be done differently with the right data strategy
Posted: Sun Dec 22, 2024 10:46 am
This is a bit of an open door – but important before we go into more depth. With a data strategy, you determine which data you need to achieve your business goals. This is different for every company. If you want to effectively optimize your marketing campaigns, you obviously have to do this on the right KPIs. KPIs can be, for example:
Turnover
Leads
Quotes
Transactions
Customer Lifetime Value
Referrals
Returns
Getting started with BigQuery
Once you know which KPIs are most important uk phone number for your company, it is time to start collecting the right data centrally. There are various cloud solutions for this, such as Google BigQuery . These are data warehouses: an environment in which all data comes in. Suppose you have a webshop and run campaigns with Google Ads, then you can import your webshop data and your Google Ads data into Google BigQuery so that return data is also linked to your Google Ads data, which allows you to make different choices when optimizing that Google Ads data. Are you still following? Great!
Also read: How to efficiently create bulk dashboards in Google Looker Studio
Linking that data in Google BigQuery is done with SQL. This is a programming language that formats the raw data into data that you can actually do something with. Individual numbers don't say much. But as soon as you know how to link the right numbers together, you suddenly get important insights that you need to grow your business.
Turnover
Leads
Quotes
Transactions
Customer Lifetime Value
Referrals
Returns
Getting started with BigQuery
Once you know which KPIs are most important uk phone number for your company, it is time to start collecting the right data centrally. There are various cloud solutions for this, such as Google BigQuery . These are data warehouses: an environment in which all data comes in. Suppose you have a webshop and run campaigns with Google Ads, then you can import your webshop data and your Google Ads data into Google BigQuery so that return data is also linked to your Google Ads data, which allows you to make different choices when optimizing that Google Ads data. Are you still following? Great!
Also read: How to efficiently create bulk dashboards in Google Looker Studio
Linking that data in Google BigQuery is done with SQL. This is a programming language that formats the raw data into data that you can actually do something with. Individual numbers don't say much. But as soon as you know how to link the right numbers together, you suddenly get important insights that you need to grow your business.