Customer Journey Map. That sounds like an adventure, like a treasure map. On one side there is a stick figure, on the other a large red X. That's where the journey should lead: to the purchase of your product.
The map in question is not for you (although you will definitely find it useful). It is for your customers and your job is to show them the way.
customer in front of a street
There is no universal truth when planning the customer journey; it is all about working thoroughly while remaining flexible.
With buyer-centric customer journey maps that focus on the customer hong kong telegram data experience and leave enough room for personalization, small and medium-sized businesses (SMBs) can increase their conversion rate, retain their current customers and leads , and develop future business strategies that ensure that the treasure to be unearthed at the end is ever more appealing.
Customer Journey Map and Sales Funnel: What's the Difference?
Customer journey maps, or user journey maps as they are also called, are typically associated with B2C marketing rather than B2B marketing. But keep in mind that more and more B2B customers want a B2C marketing experience.