UX-Writing and the right tone: guarantees of success for good corporate language
Posted: Wed Feb 12, 2025 5:57 am
The key point is that the corporate language can have a completely different effect with just a few small text notes that hit the right tone. For example, you can now find a newsletter registration form on most company websites. In the B2B sector in particular, people tend to use rather stiff wording like "Register".
UX writing can also be used here. The right wording cambodia phone number list can give the rather rigid request a different tone. Instead of “Register”, how about the more inviting phrase “Join in”? Of course, the tone should definitely match your company. Nevertheless, the more pleasant tone has a more positive effect on perception.
Design and UX writing belong together – also in B2B online marketing
Design and text often run alongside each other. That can work. But UX writing and UX design are closely linked. After all, what good is a user-friendly design if text or text blocks remain incomprehensible? The same applies in reverse. An easily understandable text that guides the user can be spoiled by poorly thought-out design or an unfavorable choice of color (for buttons, for example).
Neither scenario is ideal. The above example from Bahn shows that design and text can complement each other.
How do you do proper UX writing?
Consistently carrying out UX writing is anything but easy. The target group is important. They are the ones who read the text and have to find their way around the page. Anyone who writes for their target group must be able to put themselves in their shoes.
UX writing can also be used here. The right wording cambodia phone number list can give the rather rigid request a different tone. Instead of “Register”, how about the more inviting phrase “Join in”? Of course, the tone should definitely match your company. Nevertheless, the more pleasant tone has a more positive effect on perception.
Design and UX writing belong together – also in B2B online marketing
Design and text often run alongside each other. That can work. But UX writing and UX design are closely linked. After all, what good is a user-friendly design if text or text blocks remain incomprehensible? The same applies in reverse. An easily understandable text that guides the user can be spoiled by poorly thought-out design or an unfavorable choice of color (for buttons, for example).
Neither scenario is ideal. The above example from Bahn shows that design and text can complement each other.
How do you do proper UX writing?
Consistently carrying out UX writing is anything but easy. The target group is important. They are the ones who read the text and have to find their way around the page. Anyone who writes for their target group must be able to put themselves in their shoes.