Facebook Ads or Google Ads: where to start investing in paid media?

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There is no single answer as to which of these paid media options to start with. After all, each business has its own characteristics and the target audience may arrive online at different times in the purchasing journey.

Just think of a few examples. Let’s imagine that a person already runs, and their running shoes are worn out. They will probably go to Google already knowing what they want and will type “running shoes” or “best running shoes” into the search box.

On the other hand, let’s think bahrain phone number list about a business owner who wants to boost sales for his business. He’s unlikely to go directly to “Facebook Ads,” “Google Ads,” or even “paid media.” He usually does this after he’s already researched the topic.

It is possible that he starts his search with “how to increase sales using the internet”, “how to advertise on the internet”, and so on. Thus, while the buyer of the sneakers already knew what he wanted, he gradually becomes aware of his needs and solutions.

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But what does this have to do with choosing Google Ads or Facebook Ads? That’s what you’ll find out below!

Facebook Ads vs Google Ads: What's the Difference?
To know where to start investing, you need to understand the differences between each of these options.

Paid Media on Google Ads
In Google Ads, your ad can appear in different placements. Although the best known are the search network and Google Shopping, it is also possible to display the offer on partner sites of the search engine.

Google also has a display network . This means your ad can appear on YouTube, Blogger, Gmail, Google Finance, and apps and news pages related to the keywords you set for your campaign.

So, if you sell insurance, your ad could appear in a news story that talks about cars, for example. The more compatible your offer is with the interests of the reader of that website, the greater your chances of conversion.

Google Ads is perfect for approaching consumers who already have a defined purchase intention. They are not looking for solutions, but rather the best supplier for a specific product or service. In marketing, we say that they are at the bottom of the funnel.

Paid Media on Facebook Ads
Just like Google Ads, Facebook also displays its ads in different placements. Therefore, they can appear in the social network's own feed, on Instagram, on Marketplace, on Messenger and on the Audience Network.

It is important to remember that Facebook users do not come to the network to buy. After all, they are there to have fun, to be entertained by their friends' posts.

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However, since this platform has a highly developed intelligence system, it identifies people's interests. Therefore, the probability of it showing your offer to someone who is likely to buy (or at least want to know more) is huge.

Unlike Google, you can use Facebook Ads to do a great job at the top of the sales funnel . Content on the network can hook consumers through the awareness and consideration stages, all the way to decision-making.