The Doctor Outside of Digital Media: Are You Really Reaching All Your Potential Patients?
Posted: Wed Feb 12, 2025 5:15 am
For a number of reasons related to ethics and decorum, doctors are generally known as discreet professionals who do not usually promote themselves on digital media. However, we live in a different time.
Nowadays, taking an active stance on these communication channels is essential to attract patients and prevent competitors from gaining ground. Some doctors go further and use these channels to educate the population and promote a healthy lifestyle, making a major contribution to society.
And you, do you want to know what a doctor loses by staying away from digital media? Then keep reading!
Table of Contents
Discover the secrets of an Inbound Marketing agency
Doctors are probably one of the algeria phone number list professionals that consumers need to trust the most. After all, they are responsible for taking care of intangible but highly valuable assets for any person: their health and even their life.
When doctors communicate on digital media, they have the opportunity to gain trust. Through appropriate actions, the professional informs, demonstrates their knowledge and experience, and shows themselves as an approachable human being.
2. Missing the opportunity to take advantage of consumer micro-moments
At the beginning of the consumer journey, people do not search for products and services on the internet. Therefore, they turn to search pages mainly to resolve their doubts or look for a solution to a specific problem.
On the web, everything is instantaneous and people want immediate answers. Therefore, they ask questions online about symptoms they notice in their body, expressions they have never heard of or even about the meaning of test results.
Therefore, it is important that when they consult Dr. Google they find a real doctor, who can provide these answers accurately, also showing the need to seek professional help to solve these issues.
Doctors who stay away from digital media miss out on the opportunity to be this interlocutor. Therefore, without interacting with the public in the initial moments of awareness of the problem, they do not take advantage of the chance to become the professional effectively consulted when the patient reaches a decision.
3. It opens space for competitors who are in digital media
Even if you are not on social media, other professionals are already using digital marketing to gain the public's trust. In addition, they find a great advantage, which is the lack of competition for people's attention, which allows them to become a reference in the public's mind.
In terms of marketing, professionals who are doing this are achieving what we call brand awareness. This way, when patients have a need related to that specialty, they will turn to that name that has already solidified in their minds.
Improve your hotel's occupancy rate in low season
4. You fail to reach your potential patients who are on digital media
When doctors are not present on digital media, they miss out on the opportunity to reach potential patients. After all, more than 90% of purchasing or hiring intentions begin with a search on the internet.
So, whether it's to resolve a doubt at the top of the sales funnel or to look for a professional at the end of the purchasing journey, the patient turns to the web. If they can't find the doctor's profile, a blog that answers their questions, a website or an ad that used the right keywords, they'll find other options at that point.
Do you understand the opportunities that a doctor misses when he/she is not on digital media? And you, how do you promote your services? Keep reading the next articles to find out how to boost patient acquisition.
Nowadays, taking an active stance on these communication channels is essential to attract patients and prevent competitors from gaining ground. Some doctors go further and use these channels to educate the population and promote a healthy lifestyle, making a major contribution to society.
And you, do you want to know what a doctor loses by staying away from digital media? Then keep reading!
Table of Contents
Discover the secrets of an Inbound Marketing agency
Doctors are probably one of the algeria phone number list professionals that consumers need to trust the most. After all, they are responsible for taking care of intangible but highly valuable assets for any person: their health and even their life.
When doctors communicate on digital media, they have the opportunity to gain trust. Through appropriate actions, the professional informs, demonstrates their knowledge and experience, and shows themselves as an approachable human being.
2. Missing the opportunity to take advantage of consumer micro-moments
At the beginning of the consumer journey, people do not search for products and services on the internet. Therefore, they turn to search pages mainly to resolve their doubts or look for a solution to a specific problem.
On the web, everything is instantaneous and people want immediate answers. Therefore, they ask questions online about symptoms they notice in their body, expressions they have never heard of or even about the meaning of test results.
Therefore, it is important that when they consult Dr. Google they find a real doctor, who can provide these answers accurately, also showing the need to seek professional help to solve these issues.
Doctors who stay away from digital media miss out on the opportunity to be this interlocutor. Therefore, without interacting with the public in the initial moments of awareness of the problem, they do not take advantage of the chance to become the professional effectively consulted when the patient reaches a decision.
3. It opens space for competitors who are in digital media
Even if you are not on social media, other professionals are already using digital marketing to gain the public's trust. In addition, they find a great advantage, which is the lack of competition for people's attention, which allows them to become a reference in the public's mind.
In terms of marketing, professionals who are doing this are achieving what we call brand awareness. This way, when patients have a need related to that specialty, they will turn to that name that has already solidified in their minds.
Improve your hotel's occupancy rate in low season
4. You fail to reach your potential patients who are on digital media
When doctors are not present on digital media, they miss out on the opportunity to reach potential patients. After all, more than 90% of purchasing or hiring intentions begin with a search on the internet.
So, whether it's to resolve a doubt at the top of the sales funnel or to look for a professional at the end of the purchasing journey, the patient turns to the web. If they can't find the doctor's profile, a blog that answers their questions, a website or an ad that used the right keywords, they'll find other options at that point.
Do you understand the opportunities that a doctor misses when he/she is not on digital media? And you, how do you promote your services? Keep reading the next articles to find out how to boost patient acquisition.