Automated sales funnel: can it get in the way?
Posted: Wed Feb 12, 2025 5:00 am
Sales funnel automation has become a necessity for most businesses.
After all, since Digital Marketing became popular, people have started to contact the company through multiple channels — WhatsApp, social media, forms…
How can we handle so many services using only human resources? Impossible!
It's not just a question of increased demand, but of changing public behavior.
Discover the secrets of an Inbound Marketing agency
Today people want everything now — information, questions, purchases. No waiting. No patience.
In light of this, automation is a poland phone number list solution. After all, in many ways, it not only allows people to receive quick service.
At many stages of the sales funnel, it is also an incredible opportunity to take advantage of the consumer's micro-moments and guide them through the purchasing journey.
But it’s not all sunshine and roses. It’s also important to understand that automation, when applied at the wrong stage of the funnel, can harm sales.
Want to know what the difference is? Then keep reading to find out more!
Nowadays, creating a Digital Marketing strategy without automation in some stages of the funnel is practically unthinkable.
Those who produce content, for example, lose a large part of their investments when they do not use resources that insert and guide the consumer throughout the purchasing journey.
Improve your hotel's occupancy rate in low season
There is a very famous theory in the marketing world, developed by Chet Holmes. He defends the idea that only 3% of people are actually ready to buy.
Therefore, only 3 out of every 100 consumers are at the stage we call the bottom of the funnel. All the other 97 are distributed across different phases of this journey.
Therefore, the company that only works with this 3%, whether producing bottom-of-funnel content, sales pages or ads , is leaving a lot of money at the disposal of the competition.
To capture that 97% too, you need to start attracting people at the top of the funnel.
And it is in this context that automation plays an extremely important role, as it aims to execute a sequence of actions that guide the consumer through the purchasing journey.
More than that: these automations allow the company to develop increasingly personalized communication strategies based on each customer's interactions.
This way, a person can receive messages based on the interests they have demonstrated in their interactions, increasing their chances of completing the sale.
What are the types of automation in marketing?
There are different types of automation tools. Some of them are familiar to almost everyone. Some are even free.
An example of this are post sharing platforms, where you can schedule your publications.
However, scheduling posts is far from being a sophisticated form of marketing automation.
There are several other tools. See below:
Marketing Automation Tools
These are tools that allow you to schedule emails according to a company strategy or according to customer interactions.
A good example of this type of tool is RD Station. It is probably the most used brand in Brazil.
However, there are other similar automation tools, such as Hub Spot, Lead Lovers, Mautic, Mail Chimp and Active Campaign, among others.
With this type of tool, the company can send periodic newsletters to its subscribers, for example.
However, the most interesting feature is focused on people's interaction. From the moment they fill out a form, they receive a sequence of emails.
This way, they can fill out the form to receive rich material such as an e-book, a spreadsheet, an infographic or access a webinar.
The tool makes this rich material available to the person immediately or according to the time you schedule. The sooner, the better.
So, from these first interactions (form or newsletter subscription), the person receives a sequence of messages planned to lead to the purchase decision.
And that’s not all. Depending on the person’s reaction — whether they opened the email or not, whether they clicked on link A or link B — the company can lead them along different paths of persuasion.
This is undoubtedly one of the most effective strategies for most companies. It brings extraordinary results.
Automation of service in the sales funnel
This is where the subject starts to become controversial. After all, there are people who love automation in customer service, while others hate it.
Regardless of personal tastes, human service is becoming a luxury for those willing to pay to call and hear a “hello”.
After all, since Digital Marketing became popular, people have started to contact the company through multiple channels — WhatsApp, social media, forms…
How can we handle so many services using only human resources? Impossible!
It's not just a question of increased demand, but of changing public behavior.
Discover the secrets of an Inbound Marketing agency
Today people want everything now — information, questions, purchases. No waiting. No patience.
In light of this, automation is a poland phone number list solution. After all, in many ways, it not only allows people to receive quick service.
At many stages of the sales funnel, it is also an incredible opportunity to take advantage of the consumer's micro-moments and guide them through the purchasing journey.
But it’s not all sunshine and roses. It’s also important to understand that automation, when applied at the wrong stage of the funnel, can harm sales.
Want to know what the difference is? Then keep reading to find out more!
Nowadays, creating a Digital Marketing strategy without automation in some stages of the funnel is practically unthinkable.
Those who produce content, for example, lose a large part of their investments when they do not use resources that insert and guide the consumer throughout the purchasing journey.
Improve your hotel's occupancy rate in low season
There is a very famous theory in the marketing world, developed by Chet Holmes. He defends the idea that only 3% of people are actually ready to buy.
Therefore, only 3 out of every 100 consumers are at the stage we call the bottom of the funnel. All the other 97 are distributed across different phases of this journey.
Therefore, the company that only works with this 3%, whether producing bottom-of-funnel content, sales pages or ads , is leaving a lot of money at the disposal of the competition.
To capture that 97% too, you need to start attracting people at the top of the funnel.
And it is in this context that automation plays an extremely important role, as it aims to execute a sequence of actions that guide the consumer through the purchasing journey.
More than that: these automations allow the company to develop increasingly personalized communication strategies based on each customer's interactions.
This way, a person can receive messages based on the interests they have demonstrated in their interactions, increasing their chances of completing the sale.
What are the types of automation in marketing?
There are different types of automation tools. Some of them are familiar to almost everyone. Some are even free.
An example of this are post sharing platforms, where you can schedule your publications.
However, scheduling posts is far from being a sophisticated form of marketing automation.
There are several other tools. See below:
Marketing Automation Tools
These are tools that allow you to schedule emails according to a company strategy or according to customer interactions.
A good example of this type of tool is RD Station. It is probably the most used brand in Brazil.
However, there are other similar automation tools, such as Hub Spot, Lead Lovers, Mautic, Mail Chimp and Active Campaign, among others.
With this type of tool, the company can send periodic newsletters to its subscribers, for example.
However, the most interesting feature is focused on people's interaction. From the moment they fill out a form, they receive a sequence of emails.
This way, they can fill out the form to receive rich material such as an e-book, a spreadsheet, an infographic or access a webinar.
The tool makes this rich material available to the person immediately or according to the time you schedule. The sooner, the better.
So, from these first interactions (form or newsletter subscription), the person receives a sequence of messages planned to lead to the purchase decision.
And that’s not all. Depending on the person’s reaction — whether they opened the email or not, whether they clicked on link A or link B — the company can lead them along different paths of persuasion.
This is undoubtedly one of the most effective strategies for most companies. It brings extraordinary results.
Automation of service in the sales funnel
This is where the subject starts to become controversial. After all, there are people who love automation in customer service, while others hate it.
Regardless of personal tastes, human service is becoming a luxury for those willing to pay to call and hear a “hello”.