Virtual communities: how important are they for the future of marketing?
Posted: Wed Feb 12, 2025 4:46 am
A cosmetic dermatology clinic might promote the belief that aging is optional, a furniture and decoration store might promote the belief that your environment can be a reflection of your personality, and so on.
When people find this common thought, they start to admire your brand more than another that only sells products.
Be useful to your audience
Don’t produce content that simply advertises your company. Honestly, it’s really boring. It’s like scrolling through your social media feed and only seeing ads.
What people look for on social india phone number list media is, first and foremost, entertainment. Then, information that they find useful.
How do you do this on your profile? It's simpler than you think! Let's look at examples, because they always help us understand better.
Imagine you own a perfume shop and want to sell skin care products. What do companies usually do? They list the product and its price. That’s wrong!
Imagine if, instead of scrolling through your feed and seeing this post, you find a short video, in the Reels style, talking about the 5 steps that cannot be missed in your skincare routine.
Note that no one needs to say anything. All the person has to do is show the products and write a caption underneath (1. cleansing; 2. treatment; 3. hydration, and so on).
The person feels that this content is useful, that it showed them the steps of skincare, pointed out possible errors and even recommended products.
You can be sure that, in addition to selling more (especially this product), people will feel more motivated to like, save and even share your content.
Share content that engages your audience
There is content that people see and, no matter how much they liked it, they simply keep it to themselves and move on to the next one.
Others promote engagement, as the person feels almost obliged to comment on the topic or share an experience related to the topic.
Some content that does this is memes, as long as your audience responds well to this type of publication. Study your persona carefully to find out if this strategy is compatible.
Other highly engaging content is that which is gamified. So, they present some options in images and ask people to comment below which one they identify with.
Remember that social media is a social network, a space for conversation. However, for people to respond, you need to provoke them intelligently.
Invite people to join your behind-the-scenes
If people feel like they are part of the behind-the-scenes of your business, your routine and your life, your chances of forming a community become much greater.
You don't need to be a blogger and show every minute of your day. Social networks don't even allow all that.
Yes, you can choose to do this blogging. It works for many segments. But it is also possible to show your behind-the-scenes work in another way, reinforcing the idea that you or your company are an authority in this area.
Behind the scenes, create rituals, show how products are lovingly prepared for delivery, among many other contents that make people participate in your daily life and feel more intimate.
When people find this common thought, they start to admire your brand more than another that only sells products.
Be useful to your audience
Don’t produce content that simply advertises your company. Honestly, it’s really boring. It’s like scrolling through your social media feed and only seeing ads.
What people look for on social india phone number list media is, first and foremost, entertainment. Then, information that they find useful.
How do you do this on your profile? It's simpler than you think! Let's look at examples, because they always help us understand better.
Imagine you own a perfume shop and want to sell skin care products. What do companies usually do? They list the product and its price. That’s wrong!
Imagine if, instead of scrolling through your feed and seeing this post, you find a short video, in the Reels style, talking about the 5 steps that cannot be missed in your skincare routine.
Note that no one needs to say anything. All the person has to do is show the products and write a caption underneath (1. cleansing; 2. treatment; 3. hydration, and so on).
The person feels that this content is useful, that it showed them the steps of skincare, pointed out possible errors and even recommended products.
You can be sure that, in addition to selling more (especially this product), people will feel more motivated to like, save and even share your content.
Share content that engages your audience
There is content that people see and, no matter how much they liked it, they simply keep it to themselves and move on to the next one.
Others promote engagement, as the person feels almost obliged to comment on the topic or share an experience related to the topic.
Some content that does this is memes, as long as your audience responds well to this type of publication. Study your persona carefully to find out if this strategy is compatible.
Other highly engaging content is that which is gamified. So, they present some options in images and ask people to comment below which one they identify with.
Remember that social media is a social network, a space for conversation. However, for people to respond, you need to provoke them intelligently.
Invite people to join your behind-the-scenes
If people feel like they are part of the behind-the-scenes of your business, your routine and your life, your chances of forming a community become much greater.
You don't need to be a blogger and show every minute of your day. Social networks don't even allow all that.
Yes, you can choose to do this blogging. It works for many segments. But it is also possible to show your behind-the-scenes work in another way, reinforcing the idea that you or your company are an authority in this area.
Behind the scenes, create rituals, show how products are lovingly prepared for delivery, among many other contents that make people participate in your daily life and feel more intimate.