SEO in practice: the importance of gaining authority
Posted: Wed Feb 12, 2025 4:31 am
Pages that load quickly provide a better user experience and are favored by Google. Tools like Google PageSpeed Insights can help identify areas for improvement.
Mobile Optimization
People are increasingly using mobile devices, especially cell phones, to browse the internet. Ensure your content displays beautifully on these devices by creating a fully responsive website.
Internal links
Linking to other relevant uk phone number list posts on your blog helps the reader delve deeper into some of the topics you mention, providing them with more complete information on the subject.
Then, create links to your own content. Sometimes, they will link to another informative page, increasing the user’s time on your site. Other times, they will link to a page that offers your product or service.
It is important that, in order to define your links, you have reports that show the conversion rates on different pages of your website. This way, you direct the reader to the content that has the best chance of making them continue through the sales funnel .
At Gerenteweb, we work with performance marketing . Therefore, all this data is analyzed to direct the reader to the right place on your website, according to their awareness stage.
Schema Markup
Schema Markup is code that a developer adds to a website to help search engines return more informative results to users.
Have you ever heard the phrase: “Don’t talk about yourself. Let others talk about you.” Anyone who works in marketing, whether for other companies or for their own business, knows that it’s not possible to do this all the time.
After all, we really talk about our products, our results, our differences, our success stories, our customer satisfaction… This is part of the game!
However, we cannot deny that when others speak well of us, the result is even better. That is why we try to use, whenever possible and especially at the bottom of the funnel, customer testimonials.
It’s no different on Google. Your website gains much more authority when you receive links from other reputable websites. This is the basis of the concept of off-page SEO.
So, suppose your article is about the 5 coverages that cannot be missed in life insurance. Another website, which is not related to your business, but which brings important content for business owners and entrepreneurs, decides to talk about the topic.
Among the many paragraphs in this text, the author talks about the importance of having life insurance and the 5 coverages that cannot be missed. To give due credit, he includes a link to the article on his blog.
This external link that brings people to your content is essential to increase your website's authority in Google's rankings. This way, your company has a better chance of appearing among the first results in your search engine.
What is the golden rule of SEO?
We’re not going to fool you. Your company can create very valuable content, but if it doesn’t use these practices, the chances of it being shown by Google are slim.
This can happen even when none of your competitors have created content on that topic, but don't count on that. Chances are, someone has already published something and used the basic SEO rules.
However, there is an even more important rule for all SEO: put yourself in the shoes of your target audience, understand what the intentions of the internet user are when they perform a certain search on Google.
If someone types in a question about a problem, such as sagging breasts, for example, what do they really want to know? Explain the causes of the problem, the degrees of sagging, all the treatment options available… Write a complete post.
But what if the person doesn’t want to know all of that? No problem. You’ll divide your post with clear subheadings so that they can scan the text and quickly identify the topics they want to read. At the beginning, you’ll have a clickable index with these subheadings.
It's better to have a complete, well-marked article so that people only consume what they want than to have an incomplete post that makes people return to the Google results page. Their dissatisfaction will be a bad sign for SEO.
So, if there is one tip for anyone who uses SEO in practice, it is this: put yourself in your reader's shoes and provide all the information they need, without using professional jargon, in the most didactic way possible.
Mobile Optimization
People are increasingly using mobile devices, especially cell phones, to browse the internet. Ensure your content displays beautifully on these devices by creating a fully responsive website.
Internal links
Linking to other relevant uk phone number list posts on your blog helps the reader delve deeper into some of the topics you mention, providing them with more complete information on the subject.
Then, create links to your own content. Sometimes, they will link to another informative page, increasing the user’s time on your site. Other times, they will link to a page that offers your product or service.
It is important that, in order to define your links, you have reports that show the conversion rates on different pages of your website. This way, you direct the reader to the content that has the best chance of making them continue through the sales funnel .
At Gerenteweb, we work with performance marketing . Therefore, all this data is analyzed to direct the reader to the right place on your website, according to their awareness stage.
Schema Markup
Schema Markup is code that a developer adds to a website to help search engines return more informative results to users.
Have you ever heard the phrase: “Don’t talk about yourself. Let others talk about you.” Anyone who works in marketing, whether for other companies or for their own business, knows that it’s not possible to do this all the time.
After all, we really talk about our products, our results, our differences, our success stories, our customer satisfaction… This is part of the game!
However, we cannot deny that when others speak well of us, the result is even better. That is why we try to use, whenever possible and especially at the bottom of the funnel, customer testimonials.
It’s no different on Google. Your website gains much more authority when you receive links from other reputable websites. This is the basis of the concept of off-page SEO.
So, suppose your article is about the 5 coverages that cannot be missed in life insurance. Another website, which is not related to your business, but which brings important content for business owners and entrepreneurs, decides to talk about the topic.
Among the many paragraphs in this text, the author talks about the importance of having life insurance and the 5 coverages that cannot be missed. To give due credit, he includes a link to the article on his blog.
This external link that brings people to your content is essential to increase your website's authority in Google's rankings. This way, your company has a better chance of appearing among the first results in your search engine.
What is the golden rule of SEO?
We’re not going to fool you. Your company can create very valuable content, but if it doesn’t use these practices, the chances of it being shown by Google are slim.
This can happen even when none of your competitors have created content on that topic, but don't count on that. Chances are, someone has already published something and used the basic SEO rules.
However, there is an even more important rule for all SEO: put yourself in the shoes of your target audience, understand what the intentions of the internet user are when they perform a certain search on Google.
If someone types in a question about a problem, such as sagging breasts, for example, what do they really want to know? Explain the causes of the problem, the degrees of sagging, all the treatment options available… Write a complete post.
But what if the person doesn’t want to know all of that? No problem. You’ll divide your post with clear subheadings so that they can scan the text and quickly identify the topics they want to read. At the beginning, you’ll have a clickable index with these subheadings.
It's better to have a complete, well-marked article so that people only consume what they want than to have an incomplete post that makes people return to the Google results page. Their dissatisfaction will be a bad sign for SEO.
So, if there is one tip for anyone who uses SEO in practice, it is this: put yourself in your reader's shoes and provide all the information they need, without using professional jargon, in the most didactic way possible.