Influencer Marketing: Is It Worth It?
Posted: Wed Feb 12, 2025 4:24 am
Have you ever hired an influencer for your business? Lately, the need to humanize the brand and attract potential buyers has made influencer marketing grow in the country.
However, at the same time that brands hire more and more influencers, dissatisfaction with this marketing model arises.
After all, the result may fall far short of expectations, causing the company to perceive a loss in the action and even close itself off to other hiring possibilities.
Do you want to hire influencers? Do you want to know what precautions and criteria are needed to make this type of strategy successful? Then keep reading!
Discover the secrets of an Inbound Marketing agency
Table of Contents
Influencer marketing is a ukraine phone number list strategy that uses public and influential personalities or figures to boost a brand's message and promote it to its audience.
It is worth remembering that influencers are not just people with millions of followers on their profiles.
Influence is recognized from the moment that person reveals themselves to be a voice that other people with the same interests listen to.
Therefore, there are influencers with a relatively small number of followers but who, because they are considered a reference in a certain area, their recommendations carry great weight and generate sales in that niche.
What are the advantages of hiring influencers?
There are advantages and disadvantages to hiring influencers to represent your brand and promote your products. We will discuss each of them below:
Influencer marketing reaches audiences with a high conversion potential
Every influencer brings together an audience interested in certain topics, products and aligned with a set of values.
So, when a company chooses an influencer carefully, it has access to an audience that is more likely to be interested in its products.
Improve your hotel's occupancy rate in low season
Influencer marketing increases trust and credibility
Influencers establish a relationship of trust with their audience. As a result, the brands they mention positively experience an increase in their credibility, gaining a positive perception in the market.
Influencer Marketing Improves Content Strategy
Let’s be honest: Most companies have a hard time creating strategic content for their brands.
As these companies have spent decades seeing and advertising, that is, showing their products and their features, it is difficult to understand that the current moment is different.
Today, consumers no longer want this type of content. They want the product to be revealed naturally, with an approach focused on infotainment, without interrupting their experience on a given platform.
And who understands this really well? Influencers. More often than not, they offer new ideas and perspectives for the brand’s content strategy.
Because they know their audience very well, they are able to showcase their product in a natural, relevant and authentic way.
Influencer Marketing Increases Brand Reach
Through influencers, it is possible to make your brand known to audiences that would hardly access your marketing channels spontaneously.
Nowadays, as people consume less and less content on mainstream channels, such as television and magazines, the audience is divided and increasingly niche.
Therefore, when hiring an influencer, the company can better reach audiences potentially interested in its products.
Influencer Marketing Increases Conversion Rates and ROI
When a company is able to hire an influencer correctly, marketing campaigns can generate high conversion rates and an extremely positive ROI.
After all, as the public trusts that influencer's opinion, there is a good chance that they will buy the product that they endorsed.
However, at the same time that brands hire more and more influencers, dissatisfaction with this marketing model arises.
After all, the result may fall far short of expectations, causing the company to perceive a loss in the action and even close itself off to other hiring possibilities.
Do you want to hire influencers? Do you want to know what precautions and criteria are needed to make this type of strategy successful? Then keep reading!
Discover the secrets of an Inbound Marketing agency
Table of Contents
Influencer marketing is a ukraine phone number list strategy that uses public and influential personalities or figures to boost a brand's message and promote it to its audience.
It is worth remembering that influencers are not just people with millions of followers on their profiles.
Influence is recognized from the moment that person reveals themselves to be a voice that other people with the same interests listen to.
Therefore, there are influencers with a relatively small number of followers but who, because they are considered a reference in a certain area, their recommendations carry great weight and generate sales in that niche.
What are the advantages of hiring influencers?
There are advantages and disadvantages to hiring influencers to represent your brand and promote your products. We will discuss each of them below:
Influencer marketing reaches audiences with a high conversion potential
Every influencer brings together an audience interested in certain topics, products and aligned with a set of values.
So, when a company chooses an influencer carefully, it has access to an audience that is more likely to be interested in its products.
Improve your hotel's occupancy rate in low season
Influencer marketing increases trust and credibility
Influencers establish a relationship of trust with their audience. As a result, the brands they mention positively experience an increase in their credibility, gaining a positive perception in the market.
Influencer Marketing Improves Content Strategy
Let’s be honest: Most companies have a hard time creating strategic content for their brands.
As these companies have spent decades seeing and advertising, that is, showing their products and their features, it is difficult to understand that the current moment is different.
Today, consumers no longer want this type of content. They want the product to be revealed naturally, with an approach focused on infotainment, without interrupting their experience on a given platform.
And who understands this really well? Influencers. More often than not, they offer new ideas and perspectives for the brand’s content strategy.
Because they know their audience very well, they are able to showcase their product in a natural, relevant and authentic way.
Influencer Marketing Increases Brand Reach
Through influencers, it is possible to make your brand known to audiences that would hardly access your marketing channels spontaneously.
Nowadays, as people consume less and less content on mainstream channels, such as television and magazines, the audience is divided and increasingly niche.
Therefore, when hiring an influencer, the company can better reach audiences potentially interested in its products.
Influencer Marketing Increases Conversion Rates and ROI
When a company is able to hire an influencer correctly, marketing campaigns can generate high conversion rates and an extremely positive ROI.
After all, as the public trusts that influencer's opinion, there is a good chance that they will buy the product that they endorsed.