How to build your digital positioning?
Posted: Wed Feb 12, 2025 4:16 am
In digital marketing, actions are not planned randomly or simply by copying the competitor's formula. The center of the strategy is the target audience, which, to make it even more tangible, we use to transform into one or more personas.
To begin understanding your target audience, start with basic demographic information such as gender, age range, location, etc. If you already have a database, explore it. If you don’t, start asking questions.
Then, deepen this knowledge of your target audience. Learn about their preferences, online and offline behavior, the digital channels they use, as well as the factors that influence their opinion.
And don’t forget to focus especially slovenia phone number list on your customer’s pain points and desires. Only in this way will it be possible to create campaigns that are suited to the interests and needs of these people.
Base your digital positioning on a strong brand identity
What colors come to mind when you think of McDonald's? Red and yellow? Do you automatically see the golden arches that form the M? And when we talk about Coca-Cola? What color reminds you of this brand?
This identification only happens because these companies have created strong and, above all, consistent brands. In addition to being visually identified by the public, it reflects the values and personality of the business.
One of the secrets of digital presence is precisely the ability to not create a different design every time. The content changes, but the brand elements do not. This consistency — of colors, language, style — must be maintained across all channels.
Invest in SEM
We have already discussed in one of the previous topics the importance of SEO for potential customers to find your website on the internet. However, SEO is just one of the fundamentals of SEM, or Search Engine Marketing.
SEM involves, as we said, SEO and also sponsored links . Therefore, the company pays Google to show its link when the user types certain words in the search box, that is, it is a paid advertisement.
Nowadays, SEO needs to be given even more importance. This is because, as Google has started to index social media posts, they can also appear on the answers page (SERP).
Complementing SEO, sponsored links help the company to have more predictable results, as they make them shown only to people of a certain segment, with a greater chance of purchasing.
So SEO makes your content available for Google to show, while sponsored links direct those displays to the right people.
Establish an active presence for good digital positioning
You can't just build a digital position and then appear on social media whenever you want. When the public follows a company's profile, they are saying that they want to see the content it offers.
However, if the company publishes content for a while and then disappears, comes back some time later as if nothing had happened, publishes a few times and disappears again, it doesn't win over these people. It doesn't create a connection.
So, post content regularly, be consistent. Engage with your profile followers and actually participate in the conversations that may arise in the comments. Social media is a powerful tool for building relationships with customers and increasing brand reach.
Invest in content quality
What is the ideal content for digital positioning? It is high-quality content that is useful, informative and engaging for the public. It is also important to adapt this information to the characteristics of each platform.
Thus, blog content can include text, infographics, images, etc. On Instagram, for example, images and videos are the most suitable. On Tik Tok, although there is already a kind of carousel (which allows the publication of images), the best option is video.
When your brand produces this type of content, it becomes a reference. So, when someone has a question about your area, they immediately think: “I'll go to profile X to see what they have to say about this subject”. This is generating authority.
To begin understanding your target audience, start with basic demographic information such as gender, age range, location, etc. If you already have a database, explore it. If you don’t, start asking questions.
Then, deepen this knowledge of your target audience. Learn about their preferences, online and offline behavior, the digital channels they use, as well as the factors that influence their opinion.
And don’t forget to focus especially slovenia phone number list on your customer’s pain points and desires. Only in this way will it be possible to create campaigns that are suited to the interests and needs of these people.
Base your digital positioning on a strong brand identity
What colors come to mind when you think of McDonald's? Red and yellow? Do you automatically see the golden arches that form the M? And when we talk about Coca-Cola? What color reminds you of this brand?
This identification only happens because these companies have created strong and, above all, consistent brands. In addition to being visually identified by the public, it reflects the values and personality of the business.
One of the secrets of digital presence is precisely the ability to not create a different design every time. The content changes, but the brand elements do not. This consistency — of colors, language, style — must be maintained across all channels.
Invest in SEM
We have already discussed in one of the previous topics the importance of SEO for potential customers to find your website on the internet. However, SEO is just one of the fundamentals of SEM, or Search Engine Marketing.
SEM involves, as we said, SEO and also sponsored links . Therefore, the company pays Google to show its link when the user types certain words in the search box, that is, it is a paid advertisement.
Nowadays, SEO needs to be given even more importance. This is because, as Google has started to index social media posts, they can also appear on the answers page (SERP).
Complementing SEO, sponsored links help the company to have more predictable results, as they make them shown only to people of a certain segment, with a greater chance of purchasing.
So SEO makes your content available for Google to show, while sponsored links direct those displays to the right people.
Establish an active presence for good digital positioning
You can't just build a digital position and then appear on social media whenever you want. When the public follows a company's profile, they are saying that they want to see the content it offers.
However, if the company publishes content for a while and then disappears, comes back some time later as if nothing had happened, publishes a few times and disappears again, it doesn't win over these people. It doesn't create a connection.
So, post content regularly, be consistent. Engage with your profile followers and actually participate in the conversations that may arise in the comments. Social media is a powerful tool for building relationships with customers and increasing brand reach.
Invest in content quality
What is the ideal content for digital positioning? It is high-quality content that is useful, informative and engaging for the public. It is also important to adapt this information to the characteristics of each platform.
Thus, blog content can include text, infographics, images, etc. On Instagram, for example, images and videos are the most suitable. On Tik Tok, although there is already a kind of carousel (which allows the publication of images), the best option is video.
When your brand produces this type of content, it becomes a reference. So, when someone has a question about your area, they immediately think: “I'll go to profile X to see what they have to say about this subject”. This is generating authority.