Responsive website: why do you need one?

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If you had to put up a billboard in your city, what would you choose: (a) a place where one person passes by every hour or (b) a place where 9 people pass by every hour? If you chose alternative (b), it's time to create a responsive website.

Maybe you really like your desktop or laptop. Or maybe you access the Internet while working and therefore using a device on your desk.

However, this is not the reality for most people who browse the internet. In 2021, 91% of web browsing time in Brazil occurred via mobile devices. Currently, this percentage tends to be even higher.

So if your business has a website that doesn’t perform well on mobile devices, you’re missing out on countless business opportunities.

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So, in this post, we’re going to paraguay phone number list talk about a practical aspect of your business: creating a responsive website. Keep reading to find out more.

A responsive website is one that has been designed and developed to adapt and display optimally across a variety of devices and screen sizes.

Therefore, a responsive website is one that displays itself without distortions and provides a good user experience on both desktops and laptops as well as tablets and smartphones.

The idea behind responsive design is to ensure that users have a fluid and intuitive browsing experience, regardless of the device they are using to access the website.

What are the bugs that affect the mobile experience?
When a company creates a website, it can make several mistakes that harm the user experience on mobile devices.

The most common problems are:

Non-responsive design
If a website doesn't adapt properly to different screen sizes, users may have difficulty navigating, reading content, or interacting with elements.

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The text may be too small, making it difficult to read. Other times, the text block extends beyond the width of the screen, and the user has to keep swiping to the side to see the content.

There are also images that are too large, buttons that are covered by other elements, among many other errors. Therefore, it is necessary to correct all of these points.

Small texts and images
It is important that the text is not too small, so that the person does not have difficulty reading it. In addition, the zoom feature needs to be accessible.

This care is essential for any website, but it has an even greater impact on e-commerce. It is not uncommon for people to abandon their shopping cart because they were unable to view the details of a product.

Small or close-packed buttons and links
Imagine that someone wants to visit your website. They saw a link or button there and, when they clicked on it, there was another button or link very close by, which led them to the wrong content.

The person comes back, tries several times, and with each attempt, the same frustration occurs - they cannot reach the expected content. So, the customer gives up and goes to the competitor.

Intrusive pop-ups
Some companies make pop-ups (those banners that pop up on your screen) so large that they cover the content. Other times, they are difficult (or impossible) to close.

While some people are patient and give up after several attempts, others will flee your site the second time they try to access content and fail.

There are companies that go so far as to place pop-ups in front of the shopping cart icon. This way, people can add products to the basket and then not see the place to make the payment and complete the transaction.

So, think about all these points before creating a website, checking what kind of experience your company is providing to the majority of users.