How Related Products Enhance User Experience & Drive Revenue

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Related products hold immense potential to enhance customer satisfaction and increase sales. By offering complementary items alongside a customer’s initial selection, you can cater to a broader range of needs. It helps you provide more value for every purchase they make. This strategy, often powered by data collection and analytics, involves identifying products that naturally go together or fulfill a customer’s intent. With the rise of algorithms powered by AI, businesses can recommend highly personalised and relevant products, driving engagement and revenue.

Let’s find out how you can use related products to your business’ advantage.

Related Products
Understanding Related Products in Product Settings
Related products are usually similar to the ones a customer is already viewing on an eCommerce website or an online marketplace. You can display related products on product pages to help customers find other products they might be interested in buying. Related products can also be placed on the shopping cart or the checkout page. The placement of the related products russia phone number list can significantly influence your customers. It can speed up the decision-making process, expand exposure to different products, extend their time on a website, encourage them to spend more, and improve customer experience and satisfaction.

If you sell your products on an online marketplace, algorithms may collect and analyse data relating to user behaviour, browsing patterns, purchase history, etc., from various sources to show the most relevant related products.

Related products are displayed to help users find a product that can help them use the primary product better and products that complement each other. Regardless of how customers use the related product, the goal is to encourage them to spend more and increase the average order value.